PROGRAM AND ANIMATIONS 2027
Understand the market. Anticipate trends. Make better decisions.
MakeUp in LosAngeles will present a series of conferences and events specifically designed for beauty professionals, aimed at deepening your expertise, stimulating your creativity, and offering practical solutions to meet your clients’ ever-changing expectations.
Conferences, Beauty Talks, the IT Awards, two days to leave with a clear understanding of what’s shaping the industry.
Conferences - 3 tracks. More than 10 sessions. A clear reading of the market
Over two days, the conference program bring together the voices that matter in beauty: international experts, founders, retail and AI specialists, journalists, and trend agencies. Each session offer a different perspective, from science to culture, from formulation to business.
Three major tracks will structure the 2027 edition:
1. Science & Tech: From the formula to the finished pack.
2. Culture & Creativity: Culture writes the brief.
3. Market & Rules: New markets, new rules.
Looking for the Latest Innovations?
The Innovation & Trends Awards celebrates and promotes the innovations of our exhibitors in the categories of Ingredients, Formulations & Textures, Packaging and Accessories.
During the two days of the show, the finalists and winners will be visible at the heart of the show.
Exclusive and Intimate Talk Sessions
Discover the ultimate breakthrough for your makeup and skincare business!
The MakeUp in LosAngeles Beauty Talk program offers an immersive experience in a world of innovation with dynamic and interactive exchanges, providing you with exclusive and cutting-edge content.
These sessions take place in The Beauty Talk Corner, an essential part of our show, which also includes the Beauty Talks & Inspiration Bar and the Beauty Tank.
Prepare to be captivated as you collaborate with industry experts, ignite your passion for beauty, and redefine cosmetics trends.
Trend agencies will welcome you to their dedidacted spaces
For its 10th edition, MakeUp in Los Angeles will bring together trend agencies and independent experts from Europe, the United States, and Asia. Each partner will have a dedicated space at the heart of the show, a place ideal for in-person meetings, discovering their latest reports, exploring a selection of inspiring products, and establishing future collaborations. From cultural analysis to behavioral data, from formulation labs to expertise in the Asian market.
Speaker List of Beauty Industry Leaders
MakeUp in LosAngeles bring together more than 20 speakers: trend agencies, dermatologists, luxury economists, journalists, brands, and international experts. Each offer their own perspective on the market based on their specific field.