The Beauty Tank
Our mission is to support all beauty brands, from concept ideas to implementation of the project, development and growth, helping emerging brands gain exposure. We believe that indie brands are a major part of today’s beauty industry, and we want them to be able to grow and flourish with the possibility of becoming the next superbrand! For the 3nd time at MakeUp in LosAngeles, we will showcase ‘The Beauty Tank’, a competition dedicated to upcoming beauty brands at our next edition in February!
How Does it Work?
The competition is open worldwide to all beauty entrepreneurs with ideas for a skincare or makeup brand at any stage from concept to pre-launch. The first stage of the selection will unveil 10 finalists who will be able to present their project/brand in front of the Beauty Tank Jury and an exclusive audience of brand owners, beauty investors, strategic partners, manufacturers and beauty influencers.
Each finalist will have 3 minutes to pitch to share their project/brand on stage + 3 minutes Q&A with attendees and the Beauty Tank Jury. During the show, the jury will judge each concept, scoring each presentation within the following criteria : Brand Story/Creativity/Brand Concept, Target Consumers, Product roadmap / Ingredients / Certifications / Strategy & Packaging & Sustainability; resulting in a winner in each category.
(Applications will not be considered if your brand has already been on the market for over 12 months, or if you submit projects from the following categories: haircare, supplements, hygiene, feminine wellness, oral health, or fragrance)
For any questions, please contact Logan Tharpe: logan.tharpe@infopro-digital.com
Applications for the Beauty Tank 2024 are now open, please submit your entry by January 12th, 2025!
Beauty Tank Schedule 2025
- Sunday, January 12th – Beauty Tank Application Submission Deadline (If chosen, finalists will be notified within the week)
- Wednesday, February 12th @ 12:30 pm – Skincare Category
- Thursday, February 13th @ 12:30pm – Makeup Category
The Beauty Tank Competition will take place in the Beauty Agora.
List of expert jury members to come....!
Winners of MakeUp in LosAngeles Beauty Tank 2024 - Where Are They Now?
BiotechBeauty - Founder & Chief Scientist, Alanna Tran
Over the past 4 months, BiotechBeauty has won financial grants to support our research and development, secured meetings with beauty retailers, received increased interest from investors, and garnered hundreds of product waitlist signups on our website. This traction has allowed us to create exciting innovations in microbiome-friendly makeup that repairs your skin barrier with each wear. I’m so grateful for my experience with the Makeup in LA Beauty Tank, and the great resources that came alongside the win! Stay tuned for product launches by signing up on our waitlist at biotechbeautyus.com.
OUI Beauty - Founder, Kimberly Currie
Post win has been such a whirlwind! The recognition from the MakeupIn Beauty Tank has really catapulted my brand. I was able to meet so many incredible contacts after being awarded "Best Skincare Concept." I then have utilized the connections that I made to secure invites to other beauty events and then meet more buyers, consultants & connections within the industry. 2024 is going to be a big year for OUI ;) https://www.ouicosmetics.com/ouibeauty