Where new beauty visions are born
Los Angeles is a space for creative freedom, shaped by culture, lifestyle and new generations of consumers. MakeUp in Los Angeles captures this unique energy, blending creativity, inclusivity and forward-thinking ideas.
Here, beauty is reinvented through storytelling, responsible innovation and trend anticipation. A show designed to inspire, test, dare and imagine the beauty of tomorrow.
MakeUp in™ LosAngeles and LUXE PACK Los Angeles unite to deliver a unique B2B experience where expert-led beauty product innovation converges with premium, cross-category packaging excellence. Designed to offer brands the optimal event for bringing their concepts to life, this dual event connects every link in the value chain, from contract manufacturers (OEM/ODM) to primary and secondary packaging producers, ingredient suppliers, accessory makers, and trend agencies, each showcasing their latest innovations, tailored solutions, and visionary concepts.
Driven by a shared spirit of creativity and collaboration, these two leading events form a vibrant ecosystem of over 200+ exhibitors that fuel synergy, accelerate market opportunities, and inspire responsible innovation. Whether you’re a rising indie brand or a global leader, this unique convergence empowers you to scale smarter and innovate with purpose, right in the heart of Los Angeles, where beauty, creativity, and business meet.
Innovation Contest
Are you looking for innovations?
The IT AWARDS - Innovation & Trends contest celebrates and promotes the innovations of our exhibitors in the categories of Ingredients, Contract Manufacturing/ Private Label/ OED/ODM, Packaging and Accessories.
During the two days of the show, the finalists and winners will be visible at the entrance of the show.
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Show News & Trends
