Show News & Trends

Liberating Rewards - Pleasure by Design
Tuesday, February 3, 2026

Liberating Rewards - Pleasure by Design

Trends Agency

Beauty is becoming a space of heightened sensory connection, where touch, scent, and transformation merge to create a lasting emotional imprint. Shaped by the wellness movement and K-beauty’s sensorial sophistication, beauty is transforming into an augmented experience, one that soothes, engages, and performs beyond the surface.

Wash, Rinse… Rethink. Haircare Science with Amika, Arey & More at MakeUp in LosAngeles 2026!
Thursday, January 29, 2026

Wash, Rinse… Rethink. Haircare Science with Amika, Arey & More at MakeUp in LosAngeles 2026!

At MakeUp in LosAngeles 2026, join us for a forward-looking session that reframes haircare through the lens of biology, scalp science, and ingredient-led innovation, where performance starts at the scalp and ends at the fibre.

How Everyday Performance Is Redefining Makeup
Monday, January 26, 2026

How Everyday Performance Is Redefining Makeup

Trends Agency

Makeup has long been a fast-moving category shaped by frequent launches and evolving product claims. As prices rise and wallets tighten, consumer priorities are beginning to shift.

Inside Luxury 3.0 with Dermalogica, The Beauty Architects, Fairmont, and more!
Friday, January 23, 2026

Inside Luxury 3.0 with Dermalogica, The Beauty Architects, Fairmont, and more!

Ingredients/FormulationMake up & Skincare

Luxury is being redefined at MakeUp in LosAngeles 2026. Luxury 3.0 puts wellness, high-performance formulations, and sensorial design at the center, where personalized routines, immersive experiences, and science-led skincare come together to deliver meaningful results.

Longevity Unlocked: Towards a New Mission for Beauty
Tuesday, January 20, 2026

Longevity Unlocked: Towards a New Mission for Beauty

Trends Agency

We are living in a deeply paradoxical era. Humanity has never lived so long: global life expectancy now stands at 72.5 years. Yet behind this seemingly triumphant progress lies another reality — healthy life expectancy still plateaus at around 63 years.

Water-Free Moisturizers: Are They Better for Your Skin and the Planet?
Thursday, January 15, 2026

Water-Free Moisturizers: Are They Better for Your Skin and the Planet?

Water-free moisturizers are no longer a niche concept reserved for eco-focused brands or minimalist skincare enthusiasts. They’re increasingly presented as a more sustainable alternative to conventional moisturizers.

Gen Alpha - The Next Beauty Player
Monday, January 12, 2026

Gen Alpha - The Next Beauty Player

Trends Agency

If Gen Z redefined beauty through authenticity and self-care, Generation Alpha is rewriting the rules through play, influence and precocious cultural fluency. Still years away from adulthood, this cohort is already exerting outsized impact on the beauty and skincare economy, collectively influencing an estimated $4.7 billion in spending last year alone (Camphouse).

Ring in the New Year with What’s Next in Beauty at MakeUp in LosAngeles 2026 Conference Sessions!
Wednesday, January 7, 2026

Ring in the New Year with What’s Next in Beauty at MakeUp in LosAngeles 2026 Conference Sessions!

Make upMake up & SkincareSkincare

As we welcome in the new year, there’s no better time to look ahead and secure your badge for MakeUp in LosAngeles 2026. The beauty industry continues to evolve at lightning speed, and staying ahead means understanding not just what’s trending today, but what will impact the next several years.

5 Technologies That Are Making Custom Skin Care More Accurate
Monday, January 5, 2026

5 Technologies That Are Making Custom Skin Care More Accurate

Skin care has been a powerful tool to help people become more confident in their own skin. However, many professionals realize that each individual’s concerns and goals are unique. The treatment for acne isn’t necessarily the same as the solution for hyperpigmentation, and it’s critical to shift more toward hyper-personalized solutions.

Celebrating Connection, Community, and the Holiday Season!
Wednesday, December 24, 2025

Celebrating Connection, Community, and the Holiday Season!

As the holiday season unfolds, the entire MakeUp in team sends our warmest wishes to you and your loved ones. May this special time of year be filled with joy, inspiration, and meaningful moments that bring light and balance to both your personal and professional life.

Join These Top Registered Brands at MakeUp in LosAngeles!
Monday, December 15, 2025

Join These Top Registered Brands at MakeUp in LosAngeles!

MakeUp in LosAngeles 2026 is already filling up with the most influential names in beauty, and this year’s lineup is nothing short of EXTRAORDINARY.

Beauty Tank 2026 Applications Are Now Open!
Tuesday, November 18, 2025

Beauty Tank 2026 Applications Are Now Open!

Are you an emerging beauty entrepreneur with a vision ready to shine? For the 4th time at MakeUp in LosAngeles, we’re excited to present The Beauty Tank—the competition dedicated to discovering the next generation of beauty innovators.

MakeUp in LosAngeles 2026 Registration is Open!
Tuesday, November 4, 2025

MakeUp in LosAngeles 2026 Registration is Open!

A new edition of MakeUp in LosAngeles is here, bringing together the boldest thinkers, creators, and innovators redefining beauty from concept to shelf. For two days, the Los Angeles Convention Center becomes the place where ideas turn into icons. From skincare breakthroughs to makeup artistry, haircare science to body care innovation, every corner buzzes with possibility.

How AI is Reshaping the Beauty Playbook
Monday, October 20, 2025

How AI is Reshaping the Beauty Playbook

Trends Agency

The beauty industry moves fast. With new launches every week and shelves full of competition, standing out has never been harder. Spotting trends is only part of the challenge; the real test is knowing which ones will last and acting fast enough to capitalize on them.

What AI Reveals About Beauty’s Everyday Essential: Lip Balm
Monday, October 20, 2025

What AI Reveals About Beauty’s Everyday Essential: Lip Balm

Trends Agency

Lip balm is one of beauty’s most popular products, purchased frequently and across age groups and geographies. But behind that everyday appeal lies a competitive category where small shifts in price, format, or positioning can determine who captures share.

On the Go Consumers Driving In-Transit Solutions
Monday, October 20, 2025

On the Go Consumers Driving In-Transit Solutions

Trends Agency

Consumers are on the move, not only in terms of travel and digital nomadism, but simply within daily schedules, with work, home, health, and social obligations. How can beauty brands support consumer needs during busier-than-ever daily routines?

The Many Faces of Innovation
Saturday, September 6, 2025

The Many Faces of Innovation

Trends Agency

Circana data shows that 46% of female beauty buyers in the U.S. prefer to replenish beauty products that they’ve used before, rather than trying new ones.

Beauty's charm offensive
Monday, September 1, 2025

Beauty's charm offensive

Trends Agency

Labubu and the rise of charm culture: From cult collectible to global craze, charmcore is reshaping beauty, fashion, and lifestyle. Driven by adult consumers seeking self-expression, the trend is pushing brands toward creativity, customization, and the next chapter of sustainable, multifunctional design.

The Charmification of Beauty
Sunday, August 31, 2025

The Charmification of Beauty

Trends Agency

A charming trend is taking over beauty, turning on-the-go products into stand-out, display-worthy beauty accessories with a toylike feel. The “keychain beauty” trend has fully taken over, as consumers’ bags become a jangling menagerie of trendy, mini-sized beauty products.

K-Beauty Second Wave: Understanding the Dynamics Behind It's Success
Thursday, August 21, 2025

K-Beauty Second Wave: Understanding the Dynamics Behind It's Success

Trends Agency

While Korea isn’t the only country in Asia bursting with innovative cosmetics, cutting-edge technologies, and captivating beauty ideals (as seen in the previous article), it has undeniably taken the lead in shaping global beauty routines.