Why visit MakeUp in LosAngeles 2027?

Dive into the World of Skincare and Makeup
More than just a trade show, MakeUp in LosAngeles is an immersive experience where you can discover exclusive innovations and tomorrow’s market trends. Conferences, workshops, and meetings with exhibitors are sources of inspiration to help turn your ideas into reality.

February 23 & 24, 2027, from 9 AM to 5 PM at the Los Angeles Convention Center

MakeUp in LosAngeles is designed for you if you work in…

Formulation & Laboratory

For chemists and formulators seeking technical innovation. Pigments, biotech, skincare actives, and novel textures.

Product Development & R&D

For teams who turn briefs into formulas. Ingredient sourcing, active packaging, and industrial partners.

Marketing & Communication

For teams leading product launches. Trend insights, weak signals, and emerging positioning.

Brand & Innovation Management

For Brand and Innovation Managers shaping the next collection. Conferences will help you structure your 2027 roadmap.

Procurement & Sourcing

For buyers from major retailers and indie brands. 160+ curated suppliers, from Full Service to Private Label.

Press & Trend Forecasting

For journalists, consultants, and trendsetters. Early signals, exclusive innovations, and off-the-record industry insights.

Visitors testimonials

Great show but wish it was three days
BENEFIT COSMETICS
Professional, Innovative, Beauty
PATRICK STARRR
Congratulations to the team on another great year of MakeUp LA
TOO FACED