MakeUp in LosAngeles 2026

MakeUp in LosAngeles has been spotlighting beauty innovations since 2014. Each exhibitor can pitch up to two products in four key categories:

Ingredients
Contract Manufacturing/Private Label/OEM/ODM
Packaging
Accessories

A jury of experts in each category scans every submission for real innovation and trend‑setting potential.

The standouts become finalists, and the most innovative win the award, a powerful label that marks industry leadership.

New this year: the Ready to Market IT AWARD, celebrating game‑changing products built to hit the market fast. Agility, trend alignment, and execution, this prize is made for rising indie brands ready to scale.

At the heart of the show, discover a exhibition featuring all finalists and winners,a curated selection of the most exciting trends, innovations, and technologies shaping the future of beauty.

Florence Bernardin

Founder of Asia Cosme Lab, Specialized in Analyzing Asian Market Trends

Julia Challes

Innovator and Strategic Thinker with 15+ Years of Experience in the Beauty Industry

Aimara Coupet

Makeup Expert, Melanated Skin Specialist, Founder of BE+RADIANCE

Thierry de Baschmakoff

Designer and Creative Director at La French Company

Mario de Luigi

Creative Consultant, Beauty Strategist and Make-Up Artist

Nathalie Dessirier

Founder and Production Innovation, Marketing, Development

Audrey Ducardonnet

Founder of Rose Pirate, cosmetic development consultant, expert in sensoriality, product, and innovation

Charles Emmanuel Gounod

Founder of Beautyworld Connexions

Charlotte Marion

Beauty Product and Innovation Specialist

Jean-Louis Mathiez

Packaging Expert, Founder of Cinqpats Agency

Luisa Oliva

Phar. D. MSc R&D Technical Marketing International Consultant. CEO & Founder of LO Consulting.

Isabelle Pain

International make-up artist, expert in product development

Marine Perez

Industrial designer, consultant in packaging design & eco-conception, specialist in strategic analysis

Cleansing balm - SHERO COSMETICS

Formulated with several highquality, ECOCERTcertified oils of various densities, weights, and textures, this cleansing balm redefines luxury skincare. Initially firm, it melts into a silky, mousselike cream, turning cleansing into a moment of pure indulgence. It removes makeup while deeply nourishing the skin and delivering a spalevel experience.

Jury's comment: Highly effective, beautiful sensoriality, enveloping and sculpting effect on the skin.

Born to be slide lipgel - ITOBE GROUP

Based on a new, robust wax-free technology, this lipstick delivers an exceptionally lightweight feel, effortless glide and optimal comfort. At the forefront of hybrid innovation, its formula enhances the emotional performance of coated pigments through a pre-blend of ester gelling agents combined with natural esters derived from the recycling of olive by-products.

Jury’s comment: Unique and highly aesthetic appearance, even application, outstanding technical level.

Elly foil eyeshadow - TREND COLOR

Developed using a new waxfree solid technology, this lipstick delivers extreme lightness, effortless glide, and optimal comfort. At the forefront of hybridization, its formula enhances emotional pigment performance with a preblend of ester gellifying agents and natural esters upcycled from olive byproducts.

Jury's comment: Unique, beautiful appearance; even application; excellent technical level.

Fragrance gel hair mist - TOAC INC

This gelbased hair fragrance stands apart from traditional perfumes. Formulated with apple water from Aomori, Japan, instead of standard water, it extends scent longevity while delivering longlasting hydration. Its low alcohol content reduces irritation and minimizes hair damage.

Jury's comment: An innovative gel fragrance spray.

Fusionique™ – CHROMAVIS SPA

A nextgeneration multiphase balm that melts instantly, blending skincare benefits with a natural, luminous wash of color. Its POLYPHASE technology stabilizes a dual texture: a radiant gel enriched with microreflective particles paired with a creamy CC base. Both phases contain functional actives supporting longterm skin health.

Jury's comment: A technically accomplished, refined texture.

Needle Nose Tube - FUSIONPKGPURE

Featuring a PE oneway valve derived from FusionPKG’s airlesspump technology, this tube offers unrivaled airtightness compared to standard tubes. The collapsing valve body enhances stability and protects sensitive, activerich formulas while ensuring extreme precision. A rare, differentiating packaging solution on the market.

Jury's comment: Efficient, precise, and hygienic.

Cryo Roll 2.0 - TOLY

A threeinone applicator combining a thermoconductive zamac tip, a deeppenetration PET cap, and a 15 ml glass bottle. It features a flexible 360° rolling head and a cappenetration mechanism that enhances usage and product performance beyond standard rollons.

Jury's comment: An original, welldesigned applicator with coherent material selection.

lift-up FIBER - GEKA

This patented round fiber splits into four branches at the tip to achieve extreme curl and length, opening up the eyes. Traditionally, lash curling relied mainly on volume; these deep, fine forks enhance it further by combining volume with brushing. The fiber can be produced from 100% renewable castoroilderived material.

Jury's comment: Highly effective fiber grip, ideal for curling.

The easy way tilt pen - ELEMENT

A lip pencil specifically designed for users with motorskill challenges—and the first to earn Ease of Use® certification from the Arthritis Foundation. Made from recycled materials, its patented wide, ergonomic body ensures a stable grip, while its lowtorque mechanism and easyreload system provide accessible, reliable application.

Jury's comment: Ergonomics that genuinely facilitate grip.

Power drop jar - ASQUAN

A patentpending loosepowder jar enabling onthego use by releasing a precise dose of powder into the lower well with a single press. Its spring valve and conical funnel with sealed seat ensure accurate, repeatable dosing while keeping the bulk powder isolated from air and contamination. Styrenefree, it comes in three models with various color and finish combinations.

Jury's comment: A welcome solution to protect delicate loose powders.

French Kiss - RAPHAEL

A dualended lip brush featuring a Fill + Blur concept, crafted in solid brass with premium synthetic fibers. Its chic, portable format enables onestep lip filling and blending for a trendy “justbitten” effect. The laserengraving process allows 360° customization.

Jury's comment: An accessory of exceptional quality.

Pro Press - ANISA

A complexion brush with an ironshaped head composed of fibers with varying densities to cover large areas, and a tapered tip for microcontrolled application. Its patented design enhances foundation performance.

Jury's comment: Remarkably highquality fibers and bristle construction.

IT AWARDS - Innovation & Trends Contest

The Expert Members of the 2026 Jury