MakeUp in™ welcomes an ever-evolving industry with endless creativity
Since its creation in 2010, MakeUp in™ has supported the rapid growth of the beauty industry. Each edition is marked by hundreds of innovations in formulation, packaging, and accessories. Ingredients, formulations, subcontractors, packaging and accessory suppliers, prestige brands, independent brands, distributors, and trendsetters gather to bring new skincare and makeup lines and products to life
Take advantage of this opportunity to meet qualified visitors: independent and prestige brands looking for their future partners to co-create tomorrow's beauty trends.
Use the event to meet your current clients, discuss ongoing projects, and explore new collaboration opportunities. Receive immediate feedback, facilitating the continuous improvement of your products and services.
Explore the exhibition to gain valuable insights into market trends, new technologies, and the strategies of your peers. Identify differentiation opportunities and adjust your strategies accordingly to strengthen your market position.
What our visitors are looking for ?
91% of de visitors at MakeUp in™ events come to find suppliers, gather information on new products and innovations, and learn about new practices and consumer trends.
73% are decision-makers
MARKETING - PRODUCT DEVELOPMENT
R&D
PURCHASE
OTHERS
They represent indie and legacy brands, DNVB, distributors, influencers and celebrity brands
GOOP (Gwyneth Paltrow), GUTHY RENKER (JLo BEAUTY), HUMANRACE (Pharrell Williams), FENTY BEAUTY (Rihanna), KYLIE COSMETICS (Kylie Jenner), MIRANDA KERR, ABOUT FACE, BAREMINERALS, LAURA MERCIER, BUXOM COSMETICS, BEAUTYBLENDER, BEAUTYCOUNTER, BENEFIT COSMETICS, BUMBLE AND BUMBLE, CHANEL, COTY, E.L.F. COSMETICS, ESTEE LAUDER, FLORENCE BY MILLS, FORMA BRANDS, GOOD DYE YOUNG, HAUS LABORATORIES, JAFRA, JUVIA’S PLACE, KADALYS, KENDO BRANDS, KOPARI BEAUTY, KOSAS, L’OREAL, MILANI COSMETICS, MURAD, NYX, PROFESSIONAL MAKEUP, PIXI BEAUTY, RARE BEAUTY, RUDE COSMETICS…. and much more
Exhibitors testimonials
Great event! The quality of visitors was outstanding. Looking forward to the next MakeUp in LA!
What a fun event! The energy, creativity and enthusiasm was a total high. Perfect spot to connect with the beauty biz pros!
MULA is always my favorite show. It's small enough that it doesn't feel overwhelming, big enough to generate connections with current and new customers.
Your innovations in the spotlight !
By participating in MakeUp in LosAngeles, you can compete in the IT AWARDS.
The IT AWARDS competition celebrates and promotes the innovations of our exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.
We invite you to attend the IT AWARDS ceremony, where the best innovations will be unveiled! During the two days of the show, the finalists and winners will be visible at the entrance of the show.
