MakeUp in™ welcomes an ever-evolving industry with endless creativity
Since its creation in 2010, MakeUp in™ has supported the rapid growth of the beauty industry. Each edition is marked by hundreds of innovations in formulation, packaging, and accessories. Ingredients, formulations, subcontractors, packaging and accessory suppliers, prestige brands, independent brands, distributors, and trendsetters gather to bring new skincare and makeup lines and products to life
MakeUp in LosAngeles is for you if you are…
Ready to exhibit in February 2027?
Our sales team will support you in identifying the stand package that best fits your project, budget, and business objectives. Response within 48 hours.
What those who have exhibited say
We successfully engaged with our key clients and a few potential leads. In addition, we noticed fewer small start-ups looking for low-MOQ, compared to previous event.
We always love the energy, excitement and passion for beauty, that we experience from the guests at MULA. It's a show for big and entrepreneurial brands alike, so it makes for a wide variety of talent and creativity.
Always a great place to catch up with the industry and see what’s coming next. :)
INNOVATION & TRENDS AWARDS
Showcase your innovation. Get it seen by the entire industry.
The Innovation & Trends Awards highlight the most outstanding innovations presented by exhibitors: breakthrough ingredients, novel textures, boundary-pushing formulations, and packaging that reinvents usage.
Each product is reviewed by our independent international jury of beauty experts across 4 categories: Ingredients; Formulations & Textures, Packaging and Accessories.
Three specials awards : Vision 360°, Trend 2027 and Beauty Tech
Finalists and winners are showcased in a dedicated exhibition area at the heart of the show, offering direct visibility to the decision-makers attending the event.
LOS ANGELES 2027 EDITION - Applications open. If you are planning to exhibit at MakeUp in LosAngeles, now is the time to apply for the US IT Awards, a great opportunity to boost your visibility on the American market for your 2027 innovations.
Ready to exhibit in February 2027?
Our sales team will support you in identifying the stand package that best fits your project, budget, and business objectives. Response within 48 hours.