The Stand-Out B2B Show Driving the Future of Beauty Innovation!
As a Glo.cal* business facilitator, MakeUp in LosAngeles orchestrates a friendly and intimate B2B event gathering the most dynamic and creative suppliers with the most successful skincare and make-up brands, in THE city embodying beauty: Los Angeles!
A subtle blend of business, conviviality, and expertise, this is THE secret formula of MakeUp in LosAngeles that you will not find anywhere else!
Innovation Contest
Are you looking for innovations?
The IT Awards contest celebrates and promotes the innovations of our exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.
New for 2025: the Ocean Beauty cross-cutting award will reward innovations that harness marine resources to create natural products while preserving the ocean ecosystem.
We invite you to attend the IT Awards ceremony, where the best innovations will be unveiled! During the two days of the show, the finalists and winners will be visible at the entrance of the show.
Our partners
2 EVENTS IN 1 LOCATION
A Successful Conbination
MakeUp in LosAngeles 2025 will once again run concurrently with LUXE PACK Los Angeles, the premier trade show for creative packaging, gathering all types of packaging (primary and secondary) for your beauty needs. A comprehensive show experience to foster your market growth from where all beauty brand journeys begin… your packaging. All MAKE UP IN show badges will provide full entry to both shows: enjoy the entire show floor!