The B2B Show Driving the Future of Beauty Innovation!
MakeUp in™ is a world apart in the skincare and makeup industry. It is a universe, an ambiance, a source of inspiration, a place for meetings.
For over 15 years, MakeUp in™ has been actively involved in the American and European markets through local networks such as industrial associations, media, and beauty partners to form a dynamic global community of over 90,000 players.
Ingredient manufacturers, formulators, contract manufacturers / private label / OEM / ODM, accessory makers, packaging producers, and trend agencies from more than 30 countries present their flagship solutions, standard or custom-made, and their latest innovations to iconic legacy brands, indie brands, distributors, makeup artists, and trendsetters who come to connect, co-create, discover trends, and explore market specifics.
As a Glo.cal* business facilitator, MakeUp in LosAngeles orchestrates a friendly and intimate B2B event gathering the most dynamic and creative suppliers with the most successful skincare and make-up brands, in THE city embodying beauty: Los Angeles!
A subtle blend of business, conviviality, and expertise, this is THE secret formula of MakeUp in LosAngeles that you will not find anywhere else!
MakeUp in™ LosAngeles and LUXE PACK Los Angeles unite to deliver a unique B2B experience where expert-led beauty product innovation converges with premium, cross-category packaging excellence. Designed to offer brands the optimal event for bringing their concepts to life, this dual event connects every link in the value chain, from contract manufacturers (OEM/ODM) to primary and secondary packaging producers, ingredient suppliers, accessory makers, and trend agencies, each showcasing their latest innovations, tailored solutions, and visionary concepts.
Driven by a shared spirit of creativity and collaboration, these two leading events form a vibrant ecosystem of over 200+ exhibitors that fuel synergy, accelerate market opportunities, and inspire responsible innovation. Whether you’re a rising indie brand or a global leader, this unique convergence empowers you to scale smarter and innovate with purpose, right in the heart of Los Angeles, where beauty, creativity, and business meet.
News
Show News & Trends
2025 Exhibitors
Innovation Contest
Are you looking for innovations?
The IT AWARDS - Innovation & Trends contest celebrates and promotes the innovations of our exhibitors in the categories of Ingredients, Contract Manufacturing/ Private Label/ OED/ODM, Packaging and Accessories.
During the two days of the show, the finalists and winners will be visible at the entrance of the show.
Our Partners
