ANIMATIONS

Beauty Talks & Inspiration Bar



🗓️ 08/01/2024

The Inspiration Bar

Partnership Announcement: MakeUp in Los Angeles X Cosmetics Inspiration & Creation Forecasting & Innovation Corner – Trends, Inspiration Bar and Beauty Talks

MakeUp in Los Angeles is proud to announce the continuation of its partnership with the international trend forecasting and consultancy agency, Cosmetics Inspiration & Creation, for a unique animation: The Forecasting and Innovation Corner (K49).

For this edition, the agency will spotlight 4 Beauty Trends, host 2 Beauty Talks, and present their celebrated Inspiration Bar, featuring innovative products sourced from all around the world.

With innovation driving the conversation, attendees are invited to book a seat at the Inspiration Bar, where the Cosmetics Inspiration & Creation team will decipher cutting-edge product concepts gathered from around the globe. Guided by the agency’s Chief Inspiration Officer, Leila Rochet, the Beauty Talks will unite industry leaders to explore the transformative trends shaping the future of beauty.

The theme of the agency’s 2025 forecasting report is: The Age of Resonance: A New Era of Interconnected Beauty
“The beauty industry is undergoing a profound transformation, evolving into an experiential and emotionally resonant journey where wellness, inclusivity, and self-expression intersect. Beauty is no longer just about appearance; it has become a powerful medium for creative self-expression, personal joy, and alignment with individual values. 

Around the world, we are witnessing groundbreaking innovations that not only reflect these shifts but actively empower individuals to connect with beauty on their terms.”

Leila Rochet, Chief Inspiration Officer of Cosmetics Inspiration & Creation
Cosmetics Inspiration & Creation invites attendees to explore 4 key Beauty Trends and gain insight into the transformative themes redefining the beauty landscape:

1. Adaptive Futures: The visionary alignment of technology and beauty
Technology, biotechnology, and AI converge to propel beauty’s evolution into a space of ultra-precision, personalization, and self-augmentation. Advanced devices, lab-grown ingredients, and digital extensions will seamlessly blend to deliver new, boundary-pushing experiences. Beauty will become a dynamic, future-ready force that combines the microscopic scale of biotechnology innovations with the expansive possibilities of virtual identities.

2. Deep Reconnection: Honoring nature’s rhythms
Driven by a profound need to find the center point in an increasingly chaotic world, demand will grow for emotionally grounding experiences and ethical products that honor both the environment and cultural traditions. Drawing from ancestral rituals and environmental preservation, this trend celebrates the fusion of culture, humanity, and nature with an emphasis on fostering pure, elemental connections. With consumers increasingly prioritizing ethical sourcing and sustainability, brands must align their values with these deep-rooted assertions.

3. Life in Movement: Celebrating physicality and purpose
The physical body regains its powerful significance as a reminder of human resilience and potential. The image of a strong, sculpted body shaped by effort, movement, and purpose becomes highly prized, particularly under the growing influence of athletes and sports stars. This trend highlights the need for beauty that connects physicality, protection, and adaptability, celebrating the body's resilience, and ability to engage with the demands of modern life.

4. The Culture of Delight: Joyful anchors in an unpredictable world
Amid societal uncertainty, beauty products become emotional anchors, helping individuals reconnect with themselves and others. With an emphasis on nostalgia, creativity, and tactile joy, this trend celebrates self-expression and the power of small everyday pleasures to uplift and inspire. Beyond mere aesthetics, it highlights a cultural shift where the treat economy, emotional design, and sensory tactility transform beauty and luxury into meaningful experiences.

Experience the iconic Inspiration Bar – 2 VIP sessions per day at Booth K49

Cosmetics Inspiration & Creation’s signature Inspiration Bar returns to MakeUp in Los Angeles (Booth K49) to showcase a curation of groundbreaking skincare and makeup innovations sourced from around the globe.

This year the agency will present 2 VIP sessions per day, where visitors will be guided through the bar’s 4 innovation themes by the agency’s Chief Inspiration Officer, Leila Rochet. These sessions will be illustrated by product innovations spotted by the agency, from disruptive textures to unexpected effects, and forward-thinking packaging designs, each chosen for their ability to inspire and ignite creativity.

More than just a showcase, the Inspiration Bar is tailored to spark innovation and provide actionable insights. Whether you're seeking fresh perspectives from international markets or strategic direction, this experience is crafted to guide and empower your creative process.

Sessions day 1 – February 12, 2025 – Inspiration Bar (presentation & product discovery)
# 1 – 11:00 am – 11:30 am
#2 – 3:00 pm – 3:30 pm
Sessions day 2 – February 13, 2025 – Inspiration Bar (presentation & product discovery)
# 1 – 11:00 am – 11:30 am
#2 – 3:00 pm – 3:30 pm

Secure your spot for a private session at the Inspiration Bar today (mail to contact@inspiration-creation.com) and let our team walk you through the most influential product innovations shaping the future of beauty.

The Beauty Talks

Beauty Talk - #1 The Age of Resonance: Shaping the Future of Clean Beauty with Romain Gaillard
February 12, 2025, from 1.30 pm to 2.15 pm at The Beauty Agora

Speakers: LeĂŻla Rochet (CIO of Cosmetics IC) with Romain Gaillard (CEO of The Detox Market)

“Romain Gaillard is a visionary leader in the clean beauty movement and the founder and CEO of The Detox Market. Since 2010, he has championed sustainability, transparency, and innovation in beauty retail. Under his leadership, The Detox Market has launched impactful initiatives, including the Earth CPR program to achieve carbon-negative status, collaborations with Cleanhub for plastic neutrality, and Pact Collective to address beauty packaging waste. With a strong focus on validated transparency through partnerships like Provenance, Romain continues to drive the industry towards meaningful, long-term change.”
Leila Rochet – Cosmetics Inspiration & Creation

This highly anticipated conference will offer a unique opportunity to discover Romain Gaillard's journey as a pioneer in clean beauty, the challenges he has encountered in driving meaningful change, and his vision for the future of the industry. Together, Leila and Romain will delve into the current state of clean beauty, exploring the obstacles and opportunities ahead, and discuss how the industry can collectively pave the way for a more sustainable and responsible tomorrow.

Beauty Talk #2 The Age of Resonance - How Science and Technology Are Reshaping Innovation
February 13, 2025, from 1.30 pm to 2.15 pm at The Beauty Agora

Speakers: Leïla Rochet (CIO of Cosmetics IC) with Valérie Grandury (Founder of Odacité), Alex Rawitz (Director of Research and Insights of CreatorIQ) and Jana Bobosikova ( Co-Founder of Kiki World - TBC).

Leila will share the agency’s vision for Adaptive Futures, outlining how the latest technologies are converging with biotech discoveries and digital innovations to advance the possibilities of beauty. Discover how this frontierless landscape invites ground-breaking innovations and bold new experiences, and redefines consumers’ expectations.

Alex Rawitz, Director of Research and Insights of CreatorIQ will share the latest analysis of Google and social media data, revealing the impact of science-centric narratives on consumer behavior.

This will be followed by a panel discussion with Valérie Grandury, Founder of science-led clean beauty brand Odacité and Jana Bobosikova, Co-Founder of Kiki World- a beauty brand that leverages blockchain technology to allow its community to co-create products. Valérie, Jana, Alex and Leila will discuss the increasingly dominant role of science and technology in beauty and explore how personalization and precision have become the new metrics for effectiveness.

About Cosmetics Inspiration & Creation

Cosmetics Inspiration & Creation is an international trend forecasting and consulting agency founded in Paris in 2007. The agency is dedicated to driving beauty and wellness innovation, helping brands identify new pathways and realize long-term growth through strategic foresight and trend inspiration.

The agency regularly delivers in-depth trend reports covering the global beauty markets, decoding the latest inspirations and market data, and deciphering the latest product releases to feed your brand’s innovation process. We convert insights and inspiration into bespoke leverages, tailored to specific goals and ambitions.

In a consultancy capacity, our global team of industry experts, cultural strategists, product developers and beauty chemists work closely with brands to inspire new product directions and build innovative concepts. We have worked alongside the R&D departments of some of the world’s leading makeup and skincare brands, to elevate their scientific message and inspire future-proofed innovation.

Contact
For more information, email the team at contact@inspiration-creation.com or visit the website at www.inspiration-creation.com.
Follow us on X & Instagram @cosmeticseeds. Follow us on Tiktok: @cosmeticseeds1
contact@inspiration-creation.com / www.inspiration-creation.com

2025 February, 12 & 13

LA Convention Center