MakeUp in LosAngeles, where ideas come to life
MakeUp in LosAngeles offers a series of conferences and animations specially designed for you, beauty professionals, designed to enrich your knowledge, stimulate your creativity and provide you with concrete solutions to meet your consumers' expectations.
The Beauty Market in All Its Dimensions
MakeUp in LosAngeles invites you to share a fascinating journey through beauty trends and innovations. Topics will cover men's beauty care, ocean sourcing via biotechnology, and current regulatory issues.
Are you looking for the latest innovations?
The IT Awards competition celebrates and promotes the innovations of our exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.
New for 2025: the Ocean Beauty cross-cutting award will reward innovations that harness marine resources to create natural products while preserving the ocean ecosystem.
We invite you to attend the IT Awards ceremony, where the best innovations will be unveiled! During the two days of the show, the finalists and winners will be visible at the entrance of the show.
Meet with trends agency
In the world of beauty, certain agencies stand out for their unique contributions. MakeUp in LosAngeles offers you the opportunity to meet these agencies, key players in beauty trends, champions of beauty forecasting and innovation, trend forecasters, and experts in social intelligence and branding.
To help you navigate the complex beauty landscape and provide you with a deep understanding of consumer expectations, each agency plays a crucial role, contributing to shaping the future of beauty and inspiring you in innovation.
Access to exclusive and innovative content
The MakeUp in LosAngeles workshop program offers you an immersive experience in a world of innovation, with dynamic and interactive exchanges. You will have access to exclusive and innovative content, allowing you to collaborate with industry experts, develop your passion for beauty, and redefine cosmetic trends.
The contest dedicated to emerging beauty brands
We believe that independent brands are a vital part of today's beauty industry. The Beauty Tank competition was created to help you grow and thrive, with the potential to become the next super brand!
MakeUp in makes it a point to support all beauty brands, we welcome you to the Beauty Agora for a Pitch - 3 minutes of presentation and 3 minutes of questions and answers with the participants and the jury.
Become a creator, an artist, an innovator
When you enter the PopUp in Lab, MakeUp in LosAngeles' ephemeral laboratory, you are greeted by a creative atmosphere. You will create your own cosmetic product.
You explore natural ingredients, emollients, emulsifiers, pigments, and gelling compounds, discovering the unique emotional textures.
The immersive experience plunges you into the heart of tailor-made creation techniques. You leave with a personalized product, born of your imagination and your work, and a new appreciation of the art of cosmetics.
Beauty Talks & Inspiration Bar
MakeUp in LosAngeles is thrilled to announce the return of its partnership with the international trend forecasting and consultancy agency, Cosmetics Inspiration & Creation, which will present four Beauty Talks during the event.