MakeUp in LosAngeles, where ideas come to life
MakeUp in LosAngeles offers a series of conferences and activations specially curated for you, beauty professionals, to enrich your knowledge, spark your creativity, and provide concrete solutions to meet your consumers’ expectations.
The Beauty Market in All Its Dimensions
Each year, the conference program is designed to offer rich content aligned with your expectations. Whether you're looking for sharp insights, concrete feedback, inspiring innovations, or a breakdown of major trends.
Are you looking for the latest innovations?
The IT Awards competition celebrates and promotes the innovations of our exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.
During the two days of the show, the finalists and winners will be visible at the entrance of the show.
Meet with trends agency
In the world of beauty, certain agencies stand out for their unique contributions. MakeUp in LosAngeles offers you the opportunity to meet these agencies, key players in beauty trends, champions of beauty forecasting and innovation, trend forecasters, and experts in social intelligence and branding.
To help you navigate the complex beauty landscape and provide you with a deep understanding of consumer expectations, each agency plays a crucial role, contributing to shaping the future of beauty and inspiring you in innovation.
Access to exclusive and innovative content
Workshops take place on the Beauty Agora, a central space that also hosts the Beauty Talks, the Inspiration Bar, and the Beauty Tank competition.
The program offers an immersive experience in a world of innovation, with dynamic and interactive exchanges.
The program offers an immersive experience in a world of innovation, with dynamic and interactive exchanges.
The contest dedicated to emerging beauty brands
We believe that independent brands are a vital part of today's beauty industry. The Beauty Tank competition was created to help you grow and thrive, with the potential to become the next super brand!
MakeUp in makes it a point to support all beauty brands, we welcome you to the Beauty Agora for a Pitch - 3 minutes of presentation and 3 minutes of questions and answers with the participants and the jury.
Become a creator, an artist, an innovator
When you enter the PopUp in Lab, MakeUp in LosAngeles' ephemeral laboratory, you are greeted by a creative atmosphere. You will create your own cosmetic product.
You explore natural ingredients, emollients, emulsifiers, pigments, and gelling compounds, discovering the unique emotional textures.
The immersive experience plunges you into the heart of tailor-made creation techniques. You leave with a personalized product, born of your imagination and your work, and a new appreciation of the art of cosmetics.
Beauty Talks & Inspiration Bar
The Inspiration Bar, a signature concept by Cosmetics Inspiration & Creation, offers an immersive exploration of the latest beauty innovations.
The agency presents an exclusive selection of cutting-edge products, organized into distinct trend categories that define the beauty landscape. You’ll be guided through disruptive textures, unexpected effects, and avant-garde packaging designs—each chosen for its ability to inspire and spark creativity.
More than just a showcase, the Inspiration Bar is a sensory journey designed to fuel innovation. Whether you're seeking fresh perspectives or strategic direction, this experience is crafted to support and elevate your creative process.
Get Inspired by Experts in the Beauty Industry
Our experts share their innovative ideas and unique perspectives, making MakeUp in LosAngeles the perfect place to draw inspiration and discover the trends of tomorrow.
