MakeUp in LosAngeles: A Practical and Friendly Visit

Indie Friendly exhibitors are suppliers capable of producing in small quantities, which is essential for independent or emerging brands entering the market. This means they offer reduced MOQs (Minimum Order Quantities), production flexibility, personalized services, and tailored support for young brands.

Visitor registration is done online via the “Badge request" button. Access is free but strictly reserved for beauty industry professionals only. 

Step 1 – 10 days before the show:
I start by scheduling appointments with my suppliers to make the most of my time on site.
Step 2 – 5 days before:
I organize my visit by selecting the conferences, workshops, and activities I want to attend. This helps me structure my day and ensure I don’t miss any key moments.
Step 3 – The day before:
I print my badge to avoid delays at the entrance and ensure a smooth arrival and I download the Keeptrack App.
Step 4 – Day of the event:
I arrive at 9:00 AM, right at the opening, with my PRINTED BADGE. Upon arrival, I enjoy a personalized welcome, access to a cloakroom, free coffee. 
Step 5 – Second day of the show:
Just like on Day 1, I come prepared with my badge and continue exploring, networking, and attending sessions that interest me.

The Keeptrack app gathers all your meetings and business contacts in one place during the trade show MakeUp in.
Thanks to the system connected to your booth and your exhibitor badges, you can scan visitors and automatically collect their professional details throughout the event.
Keeptrack also provides access to the interactive floor plan, the conference and workshop schedule, the exhibitors list, and all the practical information needed to make the most of your participation

At MakeUp in, we are committed to providing an inclusive and welcoming environment for all participants, including those with disabilities.

In collaboration with the Los Angeles Convention Center (LACC), we have taken several measures to ensure that everyone can enjoy our event to the fullest.

At MakeUp in LosAngeles, we take pride in our collaboration with the LACC, an ADA-compliant venue. Our shared commitment to accessibility is rooted in the belief that diversity is an invaluable asset to our industry. We are dedicated to creating inclusive experiences for all attendees.
If you have specific requirements, require assistance, or have questions regarding accessibility during your visit, please do not hesitate to reach out to us. Your comfort and accessibility are our utmost priorities.
We eagerly anticipate welcoming you to MakeUp in LosAngeles, where we are committed to delivering an outstanding and accessible experience.


Yes, a cloakroom is available for free for visitors at the entrance of the show. 

To preserve the confidentiality and image rights of the speakers, the conferences are exclusively accessible on-site. This exclusivity ensures participants enjoy a unique and privileged experience, right at the heart of the event.

If you need help organizing your visit, please contact: logan.tharpe@infopro-digital.com

Thanks to its GLO.CAL concept (Global and Local), the MakeUp in trade shows are held in the most iconic beauty markets: Paris, New York, and Los Angeles 

Here’s how to get to the Los Angeles Convention Center (LACC):

🚇 By Public Transportation
  • Metro Rail: Take the Metro Blue Line or Expo Line to Pico Station, which is directly across from the Convention Center.
  • Metro Bus: Several bus lines stop nearby, including 30, 81, 442, 460, and the Silver Line.
  • DASH Bus: Route F has stops on Figueroa Street, adjacent to LACC and L.A. LIVE.
  • Metro Bike Share: A bike station is located in front of West Hall on S Figueroa St, between 12th and Pico.


✈️ From Airports
  • Los Angeles International Airport (LAX): About 12 miles away. You can take public transit (Metro + Expo Line) to reach LACC in approximately 1 hour 5 minutes.
  • Other Nearby Airports:Burbank (BUR) – 11.6 miles
    Long Beach (LGB) – 17.2 miles
    Santa Ana (SNA) – 34.6 miles
    Hawthorne (HHR) – 9.9 miles

🚗 By Car
  • Accessible via major highways: 110N, 101S, 110S, 10E
  • On-site parking is available at West Hall, South Hall, and Venice Garage 
  • For full directions and planning tools, visit the LACC official directions page.

MakeUp in LosAngeles 2026 will take place on March 4-5, 2026 at the Los Angeles Convention Center, Hall A located at 1201 S Figueroa St, Los Angeles, CA.
The event is open from 9:00 AM to 5:00 PM.
Check the map below 👇

MakeUp in LosAngeles will be held on March 4 & 5, 2026 at the Los Angeles Convention Center!

Los Angeles Convention & Exhibition Center
Hall A
1201 S Figueroa St, Los Angeles, CA 90015

See the directions