ANIMATIONS
The Inspiration Corner
🗓️ 08/01/2024
The Inspiration Corner - Inspiration Bar, Trends & Beauty Talks
Partnership Announcement:
MakeUp in Los Angeles x Cosmetics Inspiration & Creation
Inspiration Corner - Inspiration Bar, Trends & Beauty Talks
MakeUp in Los Angeles is proud to announce the continuation of its partnership with the international trend forecasting and innovation consultancy Cosmetics Inspiration & Creation for a unique on-site experience: The Inspiration Corner, taking place on March 4-5, 2026, at the Los Angeles Convention Center.
For this new edition, Cosmetics Inspiration & Creation will spotlight four key Beauty Trends, host two high-level Beauty Talks with industry experts, and present its signature Inspiration Bar, showcasing cutting-edge skincare and makeup innovations sourced globally by the agency’s experts.
As innovation accelerates across beauty, wellness, and lifestyle, the Inspiration Bar offers a curated space where global product concepts are decoded, contextualized, and translated into future-facing insights.
Guided by the agency’s Chief Inspiration Officer, Leïla Rochet, the Beauty Talks will bring together leading voices to explore the cultural, technological, and emotional shifts reshaping the global beauty industry.
The theme of the agency’s 2026 forecasting report is:
The Age of Flow - Navigating Beauty in an Era of Continuous Transformation
“The beauty industry is entering a new phase - one defined not by fixed ideals, but by movement, adaptation, and intentional choice. In an increasingly complex world shaped by acceleration, instability, and rising intelligence, beauty becomes a system to navigate rather than a standard to follow. Consumers move between performance and protection, pleasure and discipline, expertise and self-expression. Around the world, we observe innovations that do more than respond to change - they help individuals regain control, create meaning, and move through life with fluidity and purpose.”
LeĂŻla Rochet, Chief Inspiration Officer, Cosmetics Inspiration & Creation
âž” FOUR KEY THEMES SHAPING THE FUTURE
Cosmetics Inspiration & Creation invites attendees to explore four transformative beauty trends redefining innovation, usage, and consumer expectations.
1. Superhuman Future - The Optimization Era
Beauty, wellness, and performance are entering the Optimization Era. From sports to lifestyle to beauty, optimization is no longer instinctive or occasional - it is structured, amplified, and intentional. Medi-wellness, sports science, longevity research, and clinical expertise redefine expectations of efficacy from skincare to haircare and makeup. Beauty evolves into an expert-led, pro-grade system designed to deliver measurable, controlled results over time.
2. Hush State - Protective Harmony
In an age of intensity, climate extremes, and mental overload, balance becomes strategic. Hush State reflects the rise of protective harmony, where calm is no longer passive but designed, regulated, and layered. Beauty and skincare respond with comfort-led aesthetics, barrier-first formulas, and intelligent protection against environmental and emotional stress. From soft-focus makeup to climate-adaptive skincare, soft aesthetics, textures and protective features are gaining momentum.
3. Liberating Rewards - Pleasure by Design
As lives become increasingly disciplined and optimized, consumers reclaim pleasure as a form of liberation. Liberating Rewards captures the rise of sensory-led escape, where indulgence is visible, intentional, and unapologetic. Disruptive textures, immersive formulas, and playful formats transform beauty into an emotional release. Pleasure becomes a driver of engagement and perceived efficiency, amplified by the perfumization of beauty - from body mists to scented makeup - and by beauty’s “aging down” through play, fantasy, and nostalgia.
4. Rebel Identity - Rule-breaking Reinvention
Rebel Identity reflects a broader sociological shift toward non-conformism. Categories fracture, norms dissolve, and identity becomes self-authored. In beauty, usage overrides
prescription and expression breaks the rules. Hack culture moves from social behavior to innovation logic, with products designed to be repurposed, remixed, and reinterpreted. Disruptive looks, ambiguous formats, and open-use systems turn beauty into an open-source language - where identity is hacked, not inherited.
➔THE INSPIRATION BAR
Curating the Latest Global Innovations
Two VIP Sessions per Day
Cosmetics Inspiration & Creation’s signature Inspiration Bar returns to MakeUp in Los Angeles in an expanded format, presenting a highly curated selection of breakthrough skincare and makeup innovations sourced from around the world.
Each day, the agency will host two VIP Inspiration Bar sessions, guided by Chief Inspiration Officer LeĂŻla Rochet. Visitors will be taken through the four innovation themes, illustrated by standout products selected for their disruptive textures, unexpected effects, forward-thinking formulations, and packaging concepts.
More than a showcase, the Inspiration Bar is designed as a strategic decoding tool -bridging trend intelligence with concrete product innovation and delivering actionable insights to inspire future development.
Inspiration Bar Sessions
Day 1 - March 4, 2026
•11:00 am - 11:30 am
•3:00 pm - 3:30 pm
Day 2 - March 5, 2026
•11:00 am - 11:30 am
•3:00 pm - 3:30 pm
To secure a private VIP session at the Inspiration Bar, please contact contact@inspiration-creation.com, or scan the QR code at the bottom of the page.
âž” BEAUTY TALKS - TRENDS & INNOVATION
The Beauty Talk Corner - One Beauty Talk per Day
Beauty Talk by Cosmetics IC #1 - The Optimization Era: How beauty is evolving towards next level of efficiency
March 4, 2026 - 1:30 pm to 2:15 pm
Speakers: LeĂŻla Rochet (CIO of Cosmetics IC), Gloria Ryu (Chief Product Officer at Haus Labs by Lady Gaga), additional speakers to be announced.
As beauty moves toward 2030, the industry is being fundamentally rewired by science, technology, and shifting consumer priorities. In this forward-looking session, Leïla Rochet will open with the agency’s vision of Superhuman Future - The Optimization Era, exploring how consumer expectations are being elevated by longevity science, sports research, and advanced technologies.
The discussion will continue with a panel conversation examining how precision, proof, and performance are becoming the new benchmarks of innovation - and what this shift means for product development, brand positioning, and consumer engagement.
Beauty Talk by Cosmetics IC #2 - Clean Beauty 2030: Redefining Growth, Purpose, and Performance
March 5, 2026, from 1:30 pm to 2:15 pm
Speakers: LeĂŻla Rochet (CIO of Cosmetics IC), Victor Casale (Co-founder & CEO, MOB
Beauty; Co-founder & Chairman, Pact Collective), additional speakers to be announced.
As Clean Beauty matures beyond niche retail and into the mainstream, its future is being shaped by new imperatives: climate disruption, consumer pragmatism, and the demand for proven efficacy. In this prospective session, we’ll explore what Clean Beauty could (and must) become by 2030.
Leïla Rochet will open with the agency’s vision for Clean Beauty 2030, outlining the international challenges and innovation perspectives reshaping the segment.
The session will then continue with a panel discussion featuring Victor Casale, exploring the opportunities, and risks, facing brands navigating slowed growth and an evolving definition of “clean.”
About Cosmetics Inspiration & Creation
Cosmetics Inspiration & Creation is an international trend and innovation agency dedicated to shaping the future of beauty. Founded by LeĂŻla Rochet in 2007, the agency brings together global expertise across cosmetic science, brand strategy, marketing, cultural storytelling, and content creation.
The agency’s services span Foresight & Beauty Intelligence, Innovation & Product Development, and Strategic Communication & Messaging, supporting prestige
brands, indie disruptors, ingredient suppliers, and manufacturers in building future-proof beauty strategies.
We don’t just plant ideas, we grow game-changing beauty brands!
Contact
For more information, please contact@inspiration-creation.com or visit the website at www.inspiration-creation.com
Follow us on X & Instagram @cosmeticseeds. Follow us on Tiktok: @cosmeticseeds1
More info and book your seat at the bar:
