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The Many Faces of Innovation
Saturday, September 6, 2025

The Many Faces of Innovation

Trends Agency

Circana data shows that 46% of female beauty buyers in the U.S. prefer to replenish beauty products that they’ve used before, rather than trying new ones.

Beauty's charm offensive
Monday, September 1, 2025

Beauty's charm offensive

Trends Agency

Labubu and the rise of charm culture: From cult collectible to global craze, charmcore is reshaping beauty, fashion, and lifestyle. Driven by adult consumers seeking self-expression, the trend is pushing brands toward creativity, customization, and the next chapter of sustainable, multifunctional design.

The Charmification of Beauty
Sunday, August 31, 2025

The Charmification of Beauty

Trends Agency

A charming trend is taking over beauty, turning on-the-go products into stand-out, display-worthy beauty accessories with a toylike feel. The “keychain beauty” trend has fully taken over, as consumers’ bags become a jangling menagerie of trendy, mini-sized beauty products.

K-Beauty Second Wave: Understanding the Dynamics Behind It's Success
Thursday, August 21, 2025

K-Beauty Second Wave: Understanding the Dynamics Behind It's Success

Trends Agency

While Korea isn’t the only country in Asia bursting with innovative cosmetics, cutting-edge technologies, and captivating beauty ideals (as seen in the previous article), it has undeniably taken the lead in shaping global beauty routines.

Asian Makeup: Freshness & Innovation
Tuesday, August 12, 2025

Asian Makeup: Freshness & Innovation

Trends Agency

According to the National Bureau of Statistics of China, domestic cosmetics brands account for 56% of the cosmetics market, reflecting their growing strength and consumer trust.

UK TikTok Trends to Watch: From Skin to Scalp, What's Capturing Attention in 2025
Thursday, August 7, 2025

UK TikTok Trends to Watch: From Skin to Scalp, What's Capturing Attention in 2025

Trends Agency

From hydration-first skincare to simplified self-care and longevity-driven wellness, TikTok is shaping the next wave of UK beauty. Early signals reveal consumers’ growing appetite for sensorial payoff, approachable science, and products that feel as good as they work.

Emerging Themes in Beauty: Early Trend Signals with Big Potential
Tuesday, July 29, 2025

Emerging Themes in Beauty: Early Trend Signals with Big Potential

Trends Agency

The rules of beauty are being rewritten, and we’re seeing a shift toward something more personal, more purposeful. Consumers today are seeking products that work, align with their lifestyle, and reflect their individuality.

Beauty in Flux: Making Sense of Shifting Consumer Sentiment Amid Rising Costs
Thursday, July 24, 2025

Beauty in Flux: Making Sense of Shifting Consumer Sentiment Amid Rising Costs

Trends Agency

A recent proprietary BEAUTYSTREAMS survey conducted among over 1,000 U.S. respondents reveals a striking reality: U.S. consumers are not only reevaluating their beauty and wellness priorities, but doing so with notable speed and discernment.

US Beauty Trends 2025: Science-Driven Longevity, Ingredient Innovation, and Holistic Wellness
Friday, July 18, 2025

US Beauty Trends 2025: Science-Driven Longevity, Ingredient Innovation, and Holistic Wellness

Ingredients/FormulationTrends AgencyMake up & Skincare

The US beauty industry in 2025 is undergoing a transformative shift, driven by consumer demand for long-term skin health, ingredient transparency, and holistic well-being.

Longevity – The New Modern Obsession
Wednesday, July 2, 2025

Longevity – The New Modern Obsession

Trends Agency

We are living in a time when medical advancements are pushing the boundaries of human life further every year. Fueled by these breakthroughs, the younger generation is embracing a bold new ambition: to extend life expectancy while maintaining vitality and freedom at every stage.

From Sustainability to Regeneration
Sunday, June 29, 2025

From Sustainability to Regeneration

Trends Agency

In beauty, sustainability has long been the goal. But today, the conversation is shifting. The future isn’t just about reducing impact, it’s about restoring. It's about regeneration: actively giving back to the ecosystems, materials, and communities that beauty depends on.

Asia Cosme Lab & The K-Beauty Take Over - Part 2: Skincare & Hybrids in the West
Wednesday, June 25, 2025

Asia Cosme Lab & The K-Beauty Take Over - Part 2: Skincare & Hybrids in the West

Trends Agency

The Korean beauty market, as one of the most creative and dynamic market, has influenced global beauty enthusiasts and markets. K-Beauty is expanding its aura towards Japan, SEA and more and more in the US.

Beauty 2040: Entering a New Era of Beauty & Wellness
Sunday, June 22, 2025

Beauty 2040: Entering a New Era of Beauty & Wellness

Trends Agency

As BEAUTYSTREAMS celebrates 15 years of collaboration with MakeUp in Paris, we look boldly ahead to the next 15 years – expect an era defined by radical transformation and reimagined possibilities. We will discover how immersive technologies will reshape retail and services into hyper-personalized, sensorial journeys.

Scent Tech Synergy: AI and the Future of Fragrance Creation
Thursday, June 19, 2025

Scent Tech Synergy: AI and the Future of Fragrance Creation

Trends Agency

As innovation in fragrance accelerates, beauty and wellness brands are turning to artificial intelligence to help transform how scents are created, tested and scaled. With AI now enhancing every stage of fragrance development – from concept to compliance – the role of tech in olfactory experiences is more crucial than ever.

Recession Beauty: How Economic Pressure is Redefining Beauty Culture
Friday, May 16, 2025

Recession Beauty: How Economic Pressure is Redefining Beauty Culture

Trends Agency

Economic uncertainty and the ongoing tariff turbulence are reshaping the beauty industry, prompting a shift toward value-driven consumer behavior. Cosmetics Inspiration & Creation examines the rise of Recession Beauty - a direct response to the current economic climate and how economic pressure is redefining beauty culture.

Towards a New Mission for Beauty: Longevity Unlocked
Monday, May 12, 2025

Towards a New Mission for Beauty: Longevity Unlocked

Trends Agency

We are living in a deeply paradoxical era. Humanity has never lived this long: global life expectancy now reaches 72.5 years. And yet, behind this seemingly triumphant milestone lies another, more sobering reality — healthy life expectancy still hovers around 63 years.

Deep Sea Wellness: The Ocean’s Hidden Potential for High-Performance Beauty
Saturday, May 10, 2025

Deep Sea Wellness: The Ocean’s Hidden Potential for High-Performance Beauty

Trends Agency

As the wellness industry moves beyond the spectacle of space-age ingredients, the deep sea is emerging as a new frontier – offering biomimetic compounds, nutrient-rich minerals, and hydration solutions that combine efficacy with environmental sensitivity.

Slimmer Bodies, New Routines: The GLP-1 Beauty Opportunity
Tuesday, May 6, 2025

Slimmer Bodies, New Routines: The GLP-1 Beauty Opportunity

Trends Agency

GLP‑1 receptor agonists, also known by household names like Ozempic and Wegovy, Mounjaro have jumped from diabetes management to global lifestyle phenomenon. Roughly 14 million people worldwide are already on a GLP-1 and analysts expect that figure to quadruple by 2030.

ASIA COSME LAB & THE K-Beauty Takeover - Part 1: Makeup Influence in Asia
Friday, May 2, 2025

ASIA COSME LAB & THE K-Beauty Takeover - Part 1: Makeup Influence in Asia

Trends Agency

The Korean beauty market, as one of the most creative and dynamic market, has influenced global beauty enthusiasts and markets. Especially the K-Beauty makeup is expanding its aura towards all over Asia while skincare (that we will cover in a separate article) is hugely active in western markets.

GOOD TRIP: Enhanced Beauty, Reimagined Senses
Tuesday, April 29, 2025

GOOD TRIP: Enhanced Beauty, Reimagined Senses

As our sensory reference points shift under the influence of digital technologies, beauty becomes a space for augmented exploration. With GOOD TRIP-a trend featured in its Beauty & Wellness trend book-Peclers Paris invites us on an immersive journey that blurs the boundaries between reality and virtuality. Here, beauty routines move beyond the functional, embracing the dreamlike and the sensorial.Inspired by the film Knit’s Island, this trend questions the blurred line between the authentic and the artificial, between lived experience and simulation. In this ambiguous context, beauty gains emotional depth and aesthetic ambition: transformative textures, unsettling colors, hybrid rituals. Skincare becomes storytelling; innovation becomes emotion. Re-enchanting the Everyday by Expanding Reality In a world overwhelmed by information, beauty draws strength from immersive escapes that blend art, design, and technology. Projects like The Green Ray, which transforms sunrises into lenticular artworks, or Joshua Ashish Dawson’s multisensory spa, reflect a desire to make wellness more atmospheric and experiential. Between meditative abstraction and dreamlike scenography, these environments shape a vision of beauty at the intersection of perception and imagination.