MakeUp in™ welcomes an ever-evolving industry with endless creativity
Since its creation in 2010, MakeUp in™ has supported the rapid growth of the beauty industry. Each edition is marked by hundreds of innovations in formulation, packaging, and accessories. Ingredients, formulations, subcontractors, packaging and accessory suppliers, prestige brands, independent brands, distributors, and trendsetters gather in iconic cities to bring new skincare and makeup lines and products to life
Take advantage of this opportunity to meet qualified visitors: independent and prestige brands looking for their future partners to co-create tomorrow's beauty trends.
Use the event to meet your current clients, discuss ongoing projects, and explore new collaboration opportunities. Receive immediate feedback, facilitating the continuous improvement of your products and services.
Explore the exhibition to gain valuable insights into market trends, new technologies, and the strategies of your peers. Identify differentiation opportunities and adjust your strategies accordingly to strengthen your market position.
They represent indie and legacy brands, DNVB, distributors, influencers and celebrity brands
GOOP (Gwyneth Paltrow), GUTHY RENKER (JLo BEAUTY), HUMANRACE (Pharrell Williams), FENTY BEAUTY (Rihanna), KYLIE COSMETICS (Kylie Jenner), MIRANDA KERR, ABOUT FACE, BAREMINERALS, LAURA MERCIER, BUXOM COSMETICS, BEAUTYBLENDER, BEAUTYCOUNTER, BENEFIT COSMETICS, BUMBLE AND BUMBLE, CHANEL, COTY, E.L.F. COSMETICS, ESTEE LAUDER, FLORENCE BY MILLS, FORMA BRANDS, GOOD DYE YOUNG, HAUS LABORATORIES, JAFRA, JUVIA’S PLACE, KADALYS, KENDO BRANDS, KOPARI BEAUTY, KOSAS, L’OREAL, MILANI COSMETICS, MURAD, NYX, PROFESSIONAL MAKEUP, PIXI BEAUTY, RARE BEAUTY, RUDE COSMETICS…. and much more
Exhibitors Testimonials
What an incredible time at LosAngeles last week!A huge thank you to the MakeUp in LosAngeles team for organizing such a fantasticevent-bringing together innovation, sustainability, and beauty under one roof."![ELEMENT BEAUTY GROUP]()
ELEMENT BEAUTY GROUP
The Innovative Beauty Group team had an incredible time at MakeUp in LosAngeles connecting with industry leaders and showcasing our latest turnkey beauty and packaging innovations.![INNOVATIVE BEAUTY GROUP]()
INNOVATIVE BEAUTY GROUP
1 year after our first time as exhibitors, we came back to LA for this edition of MakeUp in LosAngeles.And what a great time we had, again !Thanks to everyone that stopped by, to the MakeUp in organisation & to the amazing Capsum team for the energy and trust![CAPSUM]()
CAPSUM
Your innovations in the spotlight !
By participating in MakeUp in LosAngeles, you can compete in the IT Awards.
The IT Awards competition celebrates and promotes the innovations of our exhibitors in the categories of Formulation, Full Service, Packaging and Accessories.
New for 2025: the Ocean Beauty cross-cutting award will reward innovations that harness marine resources to create natural products while preserving the ocean ecosystem.
We invite you to attend the IT Awards ceremony, where the best innovations will be unveiled! During the two days of the show, the finalists and winners will be visible at the entrance of the show.
