Tuesday, November 4, 2025
MakeUp in LosAngeles 2026 Registration is Open!
A new edition of MakeUp in LosAngeles is here, bringing together the boldest thinkers, creators, and innovators redefining beauty from concept to shelf.
For two days, the Los Angeles Convention Center becomes the place where ideas turn into icons. From skincare breakthroughs to makeup artistry, haircare science to body care innovation, every corner buzzes with possibility.
Last year, the aisles were alive with the teams behind Anastasia Beverly Hills, Benefit Cosmetics, Bobbi Brown, Cocokind, Dr. Squatch, E.L.F. Beauty, Fenty Beauty, Glossier, Glow Recipe, Hourglass, Hydrafacial, K18 Hair, Kosas, Kylie Cosmetics, Laneige, LYS Beauty, Melt Cosmetics, Olaplex, Pat McGrath Cosmetics, Peace Out Skincare, Rare Beauty, Rhode, Sacheu Beauty, Saie Beauty, Summer Fridays, Tarte, The Honey Pot, Too Faced, Tower 28, Urban Decay, Wonderkin, and more, each discovering new partners, fresh ideas, and materials that sparked their next launch.
This year’s lineup of conference and talk sessions goes deeper than ever, unpacking what’s really driving beauty now: the new science of haircare, the rise of luxury wellness, the artistry of color, K-Beauty reinvention, the power of indie voices, and the creative shifts shaping how we imagine, design, and produce beauty today.
TWO EVENTS, ONE LOCATION!
Together, MakeUp in™ LosAngeles and LUXE PACK Los Angeles deliver a unique B2B experience where beauty product innovation meets premium packaging excellence. This dual event connects every link in the value chain — from contract manufacturers (OEM/ODM) to packaging producers, ingredient suppliers, accessory makers, and trend agencies, each showcasing their latest innovations, tailored solutions, and visionary concepts.
Travel back in time to MakeUp in LosAngeles 2025 by watching the video below!
We look forward to seeing you again on March 4 & 5, 2026!
2025 February, 12 & 13
LA Convention Center
