Join These Top Registered Brands at MakeUp in LosAngeles!

MakeUp in LosAngeles 2026 is already filling up with the most influential names in beauty, and this year’s lineup is nothing short of EXTRAORDINARY. The brands who have registered so far are the ones behind today’s biggest moments in beauty: the viral sensations that take over social feeds, the routine-transforming must-haves consumers buy again and again, and the iconic, award-winning formulas that continue to define categories year after year.

These are the innovators who set trends rather than follow them. The brands that spark new textures, reinvent product formats, and elevate the standards of conscious, transparent and functional formulation. Their products become cult favorites. Their launches redefine shelves. Their ideas push the industry forward.

And it all starts here. It’s through the conversations, the connections, and the collaborations born at MakeUp in LosAngeles that tomorrow’s beauty icons take shape. The formulas that will grace the most coveted shelves, the packaging that will elevate luxury counters, and the concepts that will captivate consumers worldwide—these begin with the meetings you have at the show. Every encounter is an opportunity to transform inspiration into reality and bring innovation from the show floor to the retail aisle.

By joining them at MakeUp in LosAngeles 2026, you’re not just visiting, you’re aligning your brand with the creators who influence what’s next in beauty.

Be part of the stage where viral trends begin, icons are born, and the future of beauty comes to life!