Welcome to MakeUp in LosAngeles 2026!
To ensure that this first show of the year is a promising springboard, we're offering you the opportunity to highlight your products by entering the free of charge MakeUp in LosAngeles 2026 Innovation & Trends Awards competition!
IT AWARDS 2026
This competition celebrates the creativity and impact of our exhibitors, offering a powerful platform to:
- Support the launch of a new product
- Highlight a breakthrough innovation
- Attract visitors’ attention
- Showcase your company’s ability to innovate
As a finalist or winner, you’ll gain visibility, industry recognition, and a spotlight on your team’s work.
Submit up to 2 new products by December 5th in one of the 4 categories:
- Ingredients
- Contract Manufacturing / Private Label / OEM / ODM
(Combines the previous categories Formulation and Full Service) - Packaging
- Accessories
New for 2026:
🏆 Ready to Market IT AWARD
Celebrating cosmetic innovations designed for rapid market launch, this award highlights agility, trend alignment, and strategic execution. It’s ideal for indie brands seeking fast visibility and growth.
🏆 Full Service IT AWARD
Although the Full Service category no longer exists, this special prize honors a comprehensive beauty solution that excels in both formulation and packaging, recognizing dual innovation across the development process.
Submission Guidelines:
- Ingredients and Contract Manufacturing / Private Label / OEM / ODM:
→ 2 product samples required (details in the online form) - Packaging and Accessories:
→ Samples only required if shortlisted, to be delivered by January 5th
Each submission will be scored out of 20 by our expert jury. Finalists will be selected based on the highest scores. One winner per category will receive an IT AWARD.
You will be personally informed of the results.