IT AWARDS - Innovation & Trends Contest
The Best of Skincare & Makeup Innovation
MakeUp in LosAngeles has been spotlighting beauty innovations since 2014. Each exhibitor can pitch up to two products in four key categories:
- Ingredients
- Contract Manufacturing/Private Label/OEM/ODM
- Packaging
- Accessories
A jury of experts in each category scans every submission for real innovation and trend‑setting potential.
The standouts become finalists, and the most innovative win the award, a powerful label that marks industry leadership.
New this year: the Ready to Market IT AWARD, celebrating game‑changing products built to hit the market fast. Agility, trend alignment, and execution, this prize is made for rising indie brands ready to scale.
At the heart of the show, discover a exhibition featuring all finalists and winners,a curated selection of the most exciting trends, innovations, and technologies shaping the future of beauty.
