Circana data shows that 46% of female beauty buyers in the U.S. prefer to replenish beauty products that they’ve used before, rather than trying new ones.
Labubu and the rise of charm culture: From cult collectible to global craze, charmcore is reshaping beauty, fashion, and lifestyle. Driven by adult consumers seeking self-expression, the trend is pushing brands toward creativity, customization, and the next chapter of sustainable, multifunctional design.
A charming trend is taking over beauty, turning on-the-go products into stand-out, display-worthy beauty accessories with a toylike feel. The “keychain beauty” trend has fully taken over, as consumers’ bags become a jangling menagerie of trendy, mini-sized beauty products.
While Korea isn’t the only country in Asia bursting with innovative cosmetics, cutting-edge technologies, and captivating beauty ideals (as seen in the previous article), it has undeniably taken the lead in shaping global beauty routines.
According to the National Bureau of Statistics of China, domestic cosmetics brands account for 56% of the cosmetics market, reflecting their growing strength and consumer trust.
From hydration-first skincare to simplified self-care and longevity-driven wellness, TikTok is shaping the next wave of UK beauty. Early signals reveal consumers’ growing appetite for sensorial payoff, approachable science, and products that feel as good as they work.
The rules of beauty are being rewritten, and we’re seeing a shift toward something more personal, more purposeful. Consumers today are seeking products that work, align with their lifestyle, and reflect their individuality.
A recent proprietary BEAUTYSTREAMS survey conducted among over 1,000 U.S. respondents reveals a striking reality: U.S. consumers are not only reevaluating their beauty and wellness priorities, but doing so with notable speed and discernment.
The US beauty industry in 2025 is undergoing a transformative shift, driven by consumer demand for long-term skin health, ingredient transparency, and holistic well-being.
We are living in a time when medical advancements are pushing the boundaries of human life further every year. Fueled by these breakthroughs, the younger generation is embracing a bold new ambition: to extend life expectancy while maintaining vitality and freedom at every stage.
In beauty, sustainability has long been the goal. But today, the conversation is shifting. The future isn’t just about reducing impact, it’s about restoring. It's about regeneration: actively giving back to the ecosystems, materials, and communities that beauty depends on.
The Korean beauty market, as one of the most creative and dynamic market, has influenced global beauty enthusiasts and markets. K-Beauty is expanding its aura towards Japan, SEA and more and more in the US.
As BEAUTYSTREAMS celebrates 15 years of collaboration with MakeUp in Paris, we look boldly ahead to the next 15 years – expect an era defined by radical transformation and reimagined possibilities. We will discover how immersive technologies will reshape retail and services into hyper-personalized, sensorial journeys.
As innovation in fragrance accelerates, beauty and wellness brands are turning to artificial intelligence to help transform how scents are created, tested and scaled. With AI now enhancing every stage of fragrance development – from concept to compliance – the role of tech in olfactory experiences is more crucial than ever.
Economic uncertainty and the ongoing tariff turbulence are reshaping the beauty industry, prompting a shift toward value-driven consumer behavior. Cosmetics Inspiration & Creation examines the rise of Recession Beauty - a direct response to the current economic climate and how economic pressure is redefining beauty culture.
We are living in a deeply paradoxical era. Humanity has never lived this long: global life expectancy now reaches 72.5 years. And yet, behind this seemingly triumphant milestone lies another, more sobering reality — healthy life expectancy still hovers around 63 years.
As the wellness industry moves beyond the spectacle of space-age ingredients, the deep sea is emerging as a new frontier – offering biomimetic compounds, nutrient-rich minerals, and hydration solutions that combine efficacy with environmental sensitivity.
GLP‑1 receptor agonists, also known by household names like Ozempic and Wegovy, Mounjaro have jumped from diabetes management to global lifestyle phenomenon. Roughly 14 million people worldwide are already on a GLP-1 and analysts expect that figure to quadruple by 2030.
The Korean beauty market, as one of the most creative and dynamic market, has influenced global beauty enthusiasts and markets. Especially the K-Beauty makeup is expanding its aura towards all over Asia while skincare (that we will cover in a separate article) is hugely active in western markets.
As our sensory reference points shift under the influence of digital technologies, beauty becomes a space for augmented exploration. With GOOD TRIP-a trend featured in its Beauty & Wellness trend book-Peclers Paris invites us on an immersive journey that blurs the boundaries between reality and virtuality. Here, beauty routines move beyond the functional, embracing the dreamlike and the sensorial.Inspired by the film Knit’s Island, this trend questions the blurred line between the authentic and the artificial, between lived experience and simulation. In this ambiguous context, beauty gains emotional depth and aesthetic ambition: transformative textures, unsettling colors, hybrid rituals. Skincare becomes storytelling; innovation becomes emotion. Re-enchanting the Everyday by Expanding Reality In a world overwhelmed by information, beauty draws strength from immersive escapes that blend art, design, and technology. Projects like The Green Ray, which transforms sunrises into lenticular artworks, or Joshua Ashish Dawson’s multisensory spa, reflect a desire to make wellness more atmospheric and experiential. Between meditative abstraction and dreamlike scenography, these environments shape a vision of beauty at the intersection of perception and imagination.
