Actualités et Tendances

Beauty ingredients: foundation of success

MakeUp in LosAngeles is the must-attend event for innovation and inspiration in  Makeup  &  Skincare ! Only a few days left before we meet ag...

The Growth Categories To Action On Within Beauty For 2024

Looking to the year ahead, beauty remains a hot topic of conversation amongst both consumers and retailers alike. With …

MakeUp in LosAngeles Showcases the NEW Conscious Beauty Area

The All New Show Your Love Contest: Celebrate Your Favorite Suppliers on Valentine’s Day at MakeUp in LosAngeles 2024

Skincare novelty « Fermented Beauty »

Science in Beauty, science at the heart of beauty

Health at the heart of consumers' expectations of virtuous beauty

Virtuous beauty encompasses notions such as "clean beauty" and "green beauty". To gain a better understanding of what consumers expect from these concepts, Nell...

MakeUp in LosAngeles 2024 Ambassador Announcement : Ana Allen

MakeUp in LosAngeles is proud to present its’ 2024 Ambassador: Ana Allen, renowned beauty guru and product developer, for the second year in a row! MakeUp in were the shows where she found many of the vendors that would …

Where Are They Now? – Winners of the Brand Concept Challenge at MakeUp in LosAngeles 2023

We were thrilled to support emerging beauty brands during MakeUp in LosAngeles 2023’s Brand Concept Challenge, where two beauty entrepreneurs were crowned winners, one in skincare and one in makeup. Six months post-event, we reconnected with Debra Golden (TEARandGO) …

The Life Cycle of a Trend

In a recent comprehensive analysis conducted by Spate, a profound revelation about the interconnectedness of Google Search and TikTok trends in the beauty industry

CRYO FOR ALL ? HOW CRYOTHERAPY IS BECOMING AN HOLISTIC TREND

Introduction Cosmetic cryotherapy is emerging from its elitist past to reveal itself as an accessible innovation. It embodies a harmony between technology, beau...

Flexcare: Skincare adapts to a transient world

We are living in a world in a constant state of flux. Major lifestyle shifts, fuelled by the rise of digital nomadism and the surge in travel, call for a new ap...

What does beauty industry innovation really mean?

The cosmetics and personal care sector thrives on what’s now, what’s new, and what’s next. There is an insatiable appetite for novelty among marketers, manufact...

Korean Skincare Trends

The Korean skincare market, renowned for innovation and trend-setting, has witnessed a notable surge in specific skincare trends, as revealed by search data. Sp...

Enjoy an insightful conference program!

We have prepared a packed conference program to provide you with valuable insights into global beauty market trends for skincare and makeup brands, as well as hybrid requirements, led by an exclusive panel of international experts behind names such as Haus Labs by Lady …

An exhaustive range of beauty suppliers is waiting for you

The phenomenon of “revenge spending“, following the two years of the pandemic that had slowed down purchases, is a real consumption booster!Cosmetics customers have rediscovered the pleasure of using skincare products, notably through new routines, the satisfaction of applying …

Get your badge for MakeUp in LosAngeles!

After last year’s success, the 2023 edition of MakeUp in LosAngeles promises to be exceptional: the show is already fully booked for exhibitors! For the first time ever, a waiting list has even been opened, reflecting the current dynamism of …

MakeUp in LosAngeles returns on February 16 and 17, 2023!

Mark your calendars! Countdown is on! After the success of MakeUp in NewYork last September, we are very excited about this new edition of the show on the West...

MakeUp in LosAngeles 2022: Thank you for this amazing edition

What an incredible and long awaited edition we have just experienced! YOU made it ! The success of this 6th edition is YOURS! Thanks to you, exhibitors, partner...

Virtuous beauty, a complete beauty experience?

Consumers have elevated virtuous beauty - encompassing the notions of "clean beauty" or "green beauty" - to a new standard. But for them, virtuous beauty goes beyond formulation...