Spate’s 2026 Beauty & Wellness Predictions: The Trends Set to Shape the Year Ahead

Trends Agency

As beauty and wellness enter 2026, consumers are shifting away from one-off solutions toward routines that function as systems. Rather than chasing quick fixes or viral products, they’re prioritizing habits that feel intentional, repeatable, and easy to maintain. Performance still matters — but it’s increasingly expected to coexist with gentleness and long-term use.

Drawing on billions of signals across Google Search, Instagram, and TikTok, Spate’s 2026 Beauty & Wellness Predictions identifies the behaviors gaining momentum now and those poised to define the year ahead.

Beauty is no longer category-bound. Skincare logic now underpins makeup, hair, body care, and fragrance, shaping expectations around efficacy, comfort, and ingredient transparency. Hybrid formats such as lip serums and skin tints reflect demand for products that combine treatment with aesthetic payoff, while body care continues to adopt skincare-inspired approaches. Hair remains a space for expression, but with a growing emphasis on efficiency — styles, textures, and tools that feel intentional without adding friction. Fragrance is also evolving beyond a single scent, as consumers layer perfumes with scented body and hair products to create more personal, long-lasting routines.

Wellness is undergoing a similar shift toward daily performance and prevention. Supplements and functional food & beverages are increasingly converging into unified routines that support stress, sleep, recovery, energy, and longevity. Benefit-led formats like magnesium gummies, creatine gummies, and NAD supplements are gaining traction alongside functional options such as immunity shots and electrolyte drink powders. What’s driving adoption isn’t novelty, but integration — products that fit naturally into the day and reinforce consistency over time.

For brands and suppliers, the opportunity in 2026 isn’t simply to launch what’s trending — it’s to understand how consumers build routines. Products designed to layer, repeat, and connect across categories are increasingly favored over standalone solutions, signaling a growing need for ecosystem thinking across beauty and wellness.

Download the full report here to dive deeper into category-specific forecasts, emerging and volatile trends, and strategic recommendations.

Spate analyzes over 20 billion search signals and 700 billion TikTok views to identify the next big trend in beauty. Through search, consumers reveal their most secret selves, offering a clear and honest picture of consumer interests to brands. Over 100 of the top beauty brands, such as L’Oreal, Estée Lauder, and Olaplex, leverage Spate data for product development and marketing. Contact Spate today to learn more.