Animations

Beauty Talks & Inspiration Bar

MakeUp in LosAngeles is thrilled to announce the return of its partnership with the international trend forecasting and consultancy agency, Cosmetics Inspiration & Creation, which will present four Beauty Talks during the event.

Trends Area

Consumers’ buying behaviour, needs and beauty aspirations are constantly changing. Always attentive to the market, new trends and consumers, MakeUp in LosAngeles offers a Trends space gathering the best international experts from the agencies. 

Beauty Tank

Our mission is to support all beauty brands, from concept ideas to implementation of the project, development and growth, helping emerging brands gain exposure. 

PopUp in Lab

Welcome to The Pop-Up in Lab, a pop-up cosmetics laboratory where creativity meets cutting-edge innovation in the heart of Los Angeles. Led by industry experts, this exclusive workshop is your gateway to mastering the art of beauty formulation.