Presentation of the IT Awards
MakeUp in IT Awards is an international prize awarded by a jury that rewards and promotes the best in cosmetic Innovation, Formulation/Ingredients, Full service, Packaging and Accessories.
Praised by the cosmetics industry, this annual competition highlights innovation and trends, key components of the MakeUp in events DNA.
A selective competition
The “IT Awards” are awarded by a two-round vote, involving all the jury members in four innovation categories: Accessories, Formulation/Ingredients, Complete Product and Packaging.
In order to guarantee a representative panel of skincare and makeup innovation, the competition is open free of charge to all our exhibiting suppliers who can submit up to three innovations.
The evaluation process includes two rounds.
Finalists’ selection
The first selection stage is based on a video pitch and a detailed questionnaire in which exhibitors describe the added value of their innovations compared to existing products in the following different criteria: sensory experience, utility, components and/or materials used, environmental/sustainable impact, technology, color and effects, and design and process.
On this basis, each international expert in cosmetic innovation member of the jury assesses the overall innovative character of the products presented and awards them a score of /20.
Products are also tested in the Formulation and Complete Product categories.
At the end of this evaluation, the top 5 products registered in each Innovation category whos have the best notation are selected as finalists.
Jury for the IT Awards in each of the innovation categories
In the second stage, all the members of the jury meet to test all the finalist products and assess each of the innovation criteria.
After summing up their scores, the judges deliberate, drawing on each person's expertise and experience and on passionate debate, to award an IT prize to one of the highest-scoring products in each category.
IT Awards ceremony
The winners of the competition will be announced at an awards ceremony on the first day of the show and the winners of each of the 4 innovation categories will receive a trophy.
The winning and runner-up products will be displayed in the Innovation & Trends area of the show.
Our expert committee members
Each new product is evaluated by our international jury. Our experts, selected for their expertise in skincare and/or make-up, and specialized in the relevant field, formulate their opinion by considering
- The ability of the submitted products to meet emerging and future beauty trends.
- The innovation degree compared to existing products on the market.
We are highly proud to work with the best international beauty experts!
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