Presentation of the IT Awards
MakeUp in IT Awards is an international prize awarded by a jury that rewards and promotes the best in cosmetic Innovation, Formulation/Ingredients, Full service, Packaging and Accessories.
A selective competition

Our expert committee members
- The ability of the submitted products to meet emerging and future beauty trends.
- The innovation degree compared to existing products on the market.

Thierry de Baschmakoff
Designer and Creative Director at La French Company, collaborating for 35 years with top luxury brands in the perfume and cosmetics industry.
Julia Challes
True innovator and strategic thinker with +15 years' experience in the Beauty Industry across global corporations SMEs and start-ups.

Aimara Coupet
MakeUp Expert, Melanted Skin Specialist, Founder BE+RADIANCE Healthy Skin Makeup

Leila Rochet
Leïla is the CEO of Cosmetics Inspiration & Creation, a Paris-based beauty consultancy. She collaborates with top brands and speaks at global industry events.

Aurélie Banco
Founder of CO-LAB-ORA, a collaborative and ethical cosmetic laboratory.

Charles-Emmanuel Gounot
Expert in B2B international trade in the beauty sector.

Charlotte Marion
Beauty product and innovation specialist (Yves Rocher, Dior, Chanel) and project management.

Daniel Saclier
Expert in product development and packaging sourcing (L’Oréal, Guerlain, LVMH).

David Souza
Packaging Development Consultant – USA

Dany Sanz
Brand creator, Make Up for Ever, consultant in product development and formulation.

Mirela Mitan
PhD, MBA – USA

Florence Bernardin
Founder of Asia Cosme Lab, specialized in the analysis and deciphering of the Asian market trends.

Jean-Louis Mathiez
Expert in packaging, founder of the agency Cinqpats.

Louisa Oliva
Founder of LO Consulting specialized in the design of make-up and skin care product formulations.

Philippe Bonneyrat
Packaging and Plastics Engineer, founder of Lion Vert Création agency.