Melissa R. Hibbért
President & Chief Brand Strategist
- Description
- Melissa Hibbért is a distinguished beauty industry strategist and President of Beauty Founders Agency, a premier brand strategy and marketing firm known for transforming Emerging Beauty Brands into category leaders. With more than 15 years of executive experience across beauty and consumer packaged goods, she is widely regarded as a trusted advisor to Fortune 500 companies, private equity firms, and high-growth founder-led brands. As the architect of Beauty Founders Agency and Founder of EMERGE Beauty Innovation Studio, Hibbért has pioneered a modern growth methodology that blends data-driven strategy with deep cultural and consumer insight. Her work focuses on building scalable brand ecosystems—optimizing retail distribution, sharpening go-to-market strategy, and creating resonance with today’s increasingly diverse consumer base. Her portfolio includes multiple eight-figure beauty brands and ventures that have achieved rapid national expansion. Hibbért’s expertise spans the full brand lifecycle, from concept and product development to successful retail expansion with specialty and major retailers including Target, ULTA Beauty, TJX Companies, Nordstrom, ThirteenLune, Sephora. Among her notable contributions, she served as a senior consultant on product testing and marketing insights for Cécred, Beyoncé’s groundbreaking haircare brand. Under her leadership, her firms have become go-to strategic partners for private equity investors seeking differentiated growth opportunities within the beauty sector. An educated business strategist, Hibbért holds an MBA as well as a Bachelor’s degree from Fisk University. She serves on several advisory boards, including Chairwoman of Afro Unicorn and an Advisory Board Member for Vylvet, and is an active investor in emerging beauty and beauty technology ventures. Known for her strategic rigor, cultural fluency, and executional excellence, Melissa Hibbért continues to shape the future of beauty by building brands that are both commercially powerful and culturally relevant.
- Société
- Beauty Founders Agency, Inc.
Speaker on
The New Indie Code: From Ingredient-Led Simplicity to Artistry-Led Expression
Conference
03/05/2026
|
15:30 - 16:15