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The New Indie Code: From Ingredient-Led Simplicity to Artistry-Led Expression

Conference

2026-03-05 | 03:30 PM - 04:15 PM

The indie beauty movement has evolved. What began with ingredient transparency and minimalist routines, has grown into a new generation of artistry-led brands that celebrate creativity, payoff and personal signature. From makeup artists turned founders to hybrid newcomers merging skincare science and bold aesthetics, the “new indies” are shaping beauty’s most dynamic niche markets. This session explores how indie brands are mastering both science and storytelling: building trust through formulation integrity, and desire through artistic vision. We’ll discuss how simplicity, performance, and authenticity are driving innovation, and how the power of individual creators is redefining what it means to build a brand today. For product developers and marketers alike, this is a look at how niche thinking, when backed by substance, is becoming the industry’s new mainstream.

Speakers