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Trend vs. Trap, When To Know If Trending Packaging Is Worth Implementing

Conference

2026-03-05 | 12:30 PM - 01:15 PM

Trend vs. Trap: Knowing When a Packaging Trend Is Worth Implementing. In a market flooded with new materials, finishes, and design ideas, how can brands tell the difference between a passing fad and a trend that truly strengthens brand identity? This session explores clear criteria for evaluating emerging packaging concepts, from sustainability cues to sensorial innovation, and determining whether they bring real added value or simply create noise. Ideal for brand, design, and packaging teams seeking a sharper, business-driven approach to trend adoption.

Speakers