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Beyond the Hype: Balancing Viral Velocity with R&D Excellence

Conference

2026-03-04 | 12:30 PM - 01:15 PM

In an era where "speed to market" is the ultimate currency, the pressure to launch immediately following a viral moment is intense. But how do you capture a cultural wave without compromising on efficacy, safety, or brand integrity? This session moves beyond simple trend-chasing to explore the rigorous mechanics of trend translation. Join industry leaders as we uncover the complexity of developing products that don't just "fit the feed," but actually work. We will discuss strategies for filtering noise from opportunity and building formulations that deliver genuine value long after the hashtag fades.

Speakers