The Black Box at MakeUp in Los Angeles 2027
New format: a closed room for an open conversation.
Like a flight recorder, The Black Box keeps the real story. Through 30-minute sessions built around topics rather than names, it reveals what really happens between the brief and the shelf: what a formula holds, what a lipstick really costs, how a shade range is built, how a brand gets on shelf.
Over two days, fifteen sessions welcome around fifty attendees for formula teardowns, live demos, deep dives and a daily Launch Hour dedicated to exhibitor launches. No moderator: each session belongs to its speakers.
Beyond the room, half of the sessions become episodes of our podcast MakeUp in Voices, so every conversation keeps reaching the beauty community long after the show.
February 23 & 24, 2027, Los Angeles Convention Center
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