The B2B Show Driving the Future of Beauty Innovation!
MakeUp in™ is a world apart in the skincare and makeup industry. It is a universe, an ambiance, a source of inspiration, a place for meetings.
For over 15 years, MakeUp in™ has been actively involved in the American and European markets through local networks such as industrial associations, media, and beauty partners to form a dynamic global community of over 90,000 players.
Ingredient manufacturers, formulators, contract manufacturers / private label / OEM / ODM, accessory makers, packaging producers, and trend agencies from more than 30 countries present their flagship solutions, standard or custom-made, and their latest innovations to iconic legacy brands, indie brands, distributors, makeup artists, and trendsetters who come to connect, co-create, discover trends, and explore market specifics.
As a Glo.cal* business facilitator, MakeUp in LosAngeles orchestrates a friendly and intimate B2B event gathering the most dynamic and creative suppliers with the most successful skincare and make-up brands, in THE city embodying beauty: Los Angeles!
A subtle blend of business, conviviality, and expertise, this is THE secret formula of MakeUp in LosAngeles that you will not find anywhere else!
MakeUp in™ LosAngeles and LUXE PACK Los Angeles unite to deliver a unique B2B experience where expert-led beauty product innovation converges with premium, cross-category packaging excellence. Designed to offer brands the optimal event for bringing their concepts to life, this dual event connects every link in the value chain, from contract manufacturers (OEM/ODM) to primary and secondary packaging producers, ingredient suppliers, accessory makers, and trend agencies, each showcasing their latest innovations, tailored solutions, and visionary concepts.
Driven by a shared spirit of creativity and collaboration, these two leading events form a vibrant ecosystem of over 200+ exhibitors that fuel synergy, accelerate market opportunities, and inspire responsible innovation. Whether you’re a rising indie brand or a global leader, this unique convergence empowers you to scale smarter and innovate with purpose, right in the heart of Los Angeles, where beauty, creativity, and business meet.
2025 Exhibitors
Innovation Contest
Are you looking for innovations?
The IT AWARDS - Innovation & Trends contest celebrates and promotes the innovations of our exhibitors in the categories of Ingredients, Contract Manufacturing/ Private Label/ OED/ODM, Packaging and Accessories.
During the two days of the show, the finalists and winners will be visible at the entrance of the show.
Our Partners
