Where new beauty visions are born
Los Angeles is a space for creative freedom, shaped by culture, lifestyle and new generations of consumers. MakeUp in Los Angeles captures this unique energy, blending creativity, inclusivity and forward-thinking ideas.
Here, beauty is reinvented through storytelling, responsible innovation and trend anticipation. A show designed to inspire, test, dare—and imagine the beauty of tomorrow.
MakeUp in™ LosAngeles and LUXE PACK Los Angeles unite to deliver a unique B2B experience where expert-led beauty product innovation converges with premium, cross-category packaging excellence. Designed to offer brands the optimal event for bringing their concepts to life, this dual event connects every link in the value chain, from contract manufacturers (OEM/ODM) to primary and secondary packaging producers, ingredient suppliers, accessory makers, and trend agencies, each showcasing their latest innovations, tailored solutions, and visionary concepts.
Driven by a shared spirit of creativity and collaboration, these two leading events form a vibrant ecosystem of over 200+ exhibitors that fuel synergy, accelerate market opportunities, and inspire responsible innovation. Whether you’re a rising indie brand or a global leader, this unique convergence empowers you to scale smarter and innovate with purpose, right in the heart of Los Angeles, where beauty, creativity, and business meet.
News
Show News & Trends
Innovation Contest
Are you looking for innovations?
The IT AWARDS - Innovation & Trends contest celebrates and promotes the innovations of our exhibitors in the categories of Ingredients, Contract Manufacturing/ Private Label/ OED/ODM, Packaging and Accessories.
During the two days of the show, the finalists and winners will be visible at the entrance of the show.
Our Partners
