MakeUp in LosAngeles, Where Ideas Come to Life!
MakeUp in LosAngeles offers a series of conferences and activations specially curated for you, beauty professionals, to enrich your knowledge, spark your creativity, and provide concrete solutions to meet your consumers’ expectations.
Expert-Led Education Program
Each year, our conferences are designed to offer rich content aligned with your expectations. Whether you're looking for sharp insights, concrete feedback, inspiring innovations, or a breakdown of major trends.
Looking for the Latest Innovations?
The IT AWARDS - Innovation & Trends competition celebrates and promotes the innovations of our exhibitors in the categories of Ingredients, Contract Manufacturing/ Private Label/ OED/ODM, Packaging and Accessories.
During the two days of the show, the finalists and winners will be visible at the entrance of the show.
Future-Focused Trend Agencies
In the world of beauty, certain agencies stand out for their unique contributions. MakeUp in LosAngeles offers you the opportunity to meet these agencies, key players in beauty trends, champions of beauty forecasting and innovation, trend forecasters, and experts in social intelligence and branding.
To help you navigate the complex beauty landscape and provide you with a deep understanding of consumer expectations, each agency plays a crucial role, contributing to shaping the future of beauty and inspiring you in innovation.
Exclusive and Intimate Talk Sessions
Workshops take place on The Beauty Talk Corner, a central space that also hosts the Beauty Talks, the Inspiration Bar, and the Beauty Tank competition.
The program offers an immersive experience in a world of innovation, with dynamic and interactive exchanges.
The Beauty Tank by MakeUp in
We believe that independent brands are a vital part of today's beauty industry. The Beauty Tank competition was created to help you grow and thrive, with the potential to become the next super brand!
MakeUp in makes it a point to support all beauty brands, we welcome you to The Beauty Talk Corner for a Pitch - 3 minutes of presentation and 3 minutes of questions and answers with the participants and the jury.
Beauty Talks & Inspiration Bar
The Inspiration Bar, a signature concept by Cosmetics Inspiration & Creation, offers an immersive exploration of the latest beauty innovations.
The agency presents an exclusive selection of cutting-edge products, organized into distinct trend categories that define the beauty landscape. You’ll be guided through disruptive textures, unexpected effects, and avant-garde packaging designs, each chosen for its ability to inspire and spark creativity.
More than just a showcase, the Inspiration Bar is a sensory journey designed to fuel innovation. Whether you're seeking fresh perspectives or strategic direction, this experience is crafted to support and elevate your creative process.
More information coming soon
Coming soon - Speaker List of Beauty Industry Leaders
Our experts share their innovative ideas and unique perspectives, making MakeUp in LosAngeles the perfect place to draw inspiration and discover the trends of tomorrow.