Danielle Diaz Jarrell
VP Product Development
- Description
- Danielle is the Vice President of Product & Packaging Development at Morphe, where she leads global innovation strategy and execution across the brand. She previously oversaw development for r.e.m. beauty, Jaclyn Cosmetics, Born Dreamer, and Bad Habit, building scalable product architecture across celebrity, prestige, and digitally native brands. With nearly two decades in beauty, Danielle specializes in transforming creative concepts into high-performing product franchises. Her expertise spans formula and packaging innovation—balancing artistry with measurable performance—alongside cross-functional leadership and global supplier strategy. She drives launches that are not only creatively compelling, but commercially disciplined and built for sustained growth. Prior to Morphe, she held senior innovation roles at Benefit Cosmetics and bareMinerals, shaping global color strategy during pivotal growth phases. Danielle is known for anchoring innovation in clarity—what’s new, why it’s better, and why it matters—creating products that feel intentional, elevated, and designed to convert at shelf and online.
- Société
- Morphe