Aziza El Wanni
Founder
- Description
- I’m Aziza El Wanni, founder of The Potion Studio, a clean, climate-adaptive haircare brand built to simplify textured-hair routines without compromising luxury, science, or ingredient integrity. I started Potion to create effective, multifunctional formulas for curls, coils, and waves through a balance of lab-innovation and natural botanicals. Today, The Potion Studio is sold in Nordstrom, Free People, Anthropologie, and continues to scale through community-driven retail, product education, and real results. Beyond product, I host events, partner with wellness and beauty spaces, and create touch-points that celebrate hair, identity, and culture within the textured-hair community. My mission is to make high-quality haircare accessible, intuitive, and confidence-building — while pushing innovation forward in clean beauty.
- Société
- The Potion Studio