Jackie Dacanay

Jackie Dacanay

Northern California Regional Director, Service Culture & Engagement

Description
Jackie Dacanay is a culture strategist, speaker, and consultant with over 20 years of experience shaping luxury experiences at the intersection of wellness, human behavior, and performance. As a recognized leader in service culture and engagement, Jackie helps organizations move beyond transactional luxury toward intentional, experience-led environments where design, science, and human connection work together to deliver meaningful results. Her work is grounded in neuroscience, positive psychology, and human-centered design, focusing on how people experience products, spaces, and services—not just how they consume them. Jackie has partnered with luxury hospitality, lifestyle, and wellness-driven brands to create environments where performance, sensorial experience, and emotional connection drive long-term value and loyalty. Named one of Chief Navigator’s Top 10 HR Executives and a recipient of honors including Silicon Valley 40 Under 40, YWCA Tribute to Women in Leadership, and Diversity Women Magazine’s Power 100, Jackie brings both strategic insight and real-world operational experience to the evolving definition of luxury. At MakeUp in LosAngeles, Jackie explores Luxury 3.0—where beauty, wellness, and formulation excellence converge—and how high-performance science, ingredient credibility, and immersive design are redefining luxury from ownership to lived experience. Her perspective connects people, product, and place, offering a human lens on how modern luxury is felt, remembered, and sustained.
Société
Fairmont San Francisco

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