Designing for Long-Term Value (On Purpose)
Conference
2026-03-04 | 09:30 AM - 10:15 AM
What if packaging was designed to stay relevant, not disposable? This panel explores how brands are intentionally creating packaging with lasting value, focusing on refillable systems, durable materials, and keepsake-worthy design that consumers choose to hold onto.
Featuring cross-sector perspectives from luxury, beauty, spirits, and lifestyle brands, the discussion examines how thoughtful design extends a package’s life through reuse, refilling, and emotional connection. The conversation moves beyond sustainability claims to address desirability through longevity—how packaging earns its place over time by being functional, beautiful, and worth keeping.
Featuring cross-sector perspectives from luxury, beauty, spirits, and lifestyle brands, the discussion examines how thoughtful design extends a package’s life through reuse, refilling, and emotional connection. The conversation moves beyond sustainability claims to address desirability through longevity—how packaging earns its place over time by being functional, beautiful, and worth keeping.
Speakers
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![Sheri Koetting]()
Sheri Koetting
MSLKFounder -
Michael Carrie
BerkeleyDirector of Packaging
