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Haircare Science Enters the Age of Active Ingredient Leadership

Conference

2026-03-04 | 10:30 AM - 11:15 AM

We’ve moved beyond simply “wash-rinse-repeat”. Today’s haircare demands depth, not just surface shine. This session unpacks how product-development teams must re-think haircare through the lens of scalp and hair science. Starting at the scalp, ending in the fibre, but grounded in biology. We’ll examine how scalp health (barrier, microbiome, follicle environment) underpins hair performance.  We’ll also chart how ingredient-led care (rather than brand heritage alone) is reshaping the haircare business-case, and what that means for formulators and innovation leads: actives from skincare moving into haircare, new formats (scalp serums, exfoliating scrubs, leave-in treatments). Finally, we’ll discuss packaging and how experience can be enhanced by targeted application. Haircare today must marry performance, experience and sustainability to win in the haircare science arena.

Speakers