Wash, Rinse… Rethink. Haircare Science with Amika, Arey & More at MakeUp in LosAngeles 2026!

At MakeUp in LosAngeles 2026, join us for a forward-looking session that reframes haircare through the lens of biology, scalp science, and ingredient-led innovation, where performance starts at the scalp and ends at the fibre. Featuring expert voices from across the industry, this discussion brings together leaders reinventing the next era of haircare science, formulation, and brand strategy.

Session: Haircare Science Enters the Age of Active Ingredient Leadership

When: Day 1 - Wednesday, March 4th at 10:30am in the Conference Area

We’ve moved beyond simply “wash-rinse-repeat”. Today’s haircare demands depth, not just surface shine. This session unpacks how product-development teams must re-think haircare through the lens of scalp and hair science. Starting at the scalp, ending in the fibre, but grounded in biology. We’ll examine how scalp health (barrier, microbiome, follicle environment) underpins hair performance. We’ll also chart how ingredient-led care (rather than brand heritage alone) is reshaping the haircare business-case, and what that means for formulators and innovation leads: actives from skincare moving into haircare, new formats (scalp serums, exfoliating scrubs, leave-in treatments). Finally, we’ll discuss packaging and how experience can be enhanced by targeted application. Haircare today must marry performance, experience and sustainability to win in the haircare science arena.

View the full conference program HERE.