Wednesday, January 7, 2026
Ring in the New Year with What’s Next in Beauty at MakeUp in LosAngeles 2026 Conference Sessions!
Make upMake up & SkincareSkincare
As we welcome in the new year, there’s no better time to look ahead and secure your badge for MakeUp in LosAngeles 2026. The beauty industry continues to evolve at lightning speed, and staying ahead means understanding not just what’s trending today, but what will impact the next several years.
From ingredient-led innovation and global category shifts to what's next in make-up and skin care, our 2026 conference program is designed to keep you fully up to date on everything beauty, science, strategy, and consumer expectations included. Below is a preview of just some of the sessions you can expect on stage!
Haircare Science Enters the Age of Active Ingredient Leadership
Day 1 - Wednesday, March 4th at 12:30pm
Haircare has moved far beyond “wash, rinse, repeat.” This session explores how modern haircare innovation is being reshaped by scalp and hair biology, with a growing focus on active ingredients, barrier health, and the follicle environment. Learn how skincare actives, new treatment formats, and targeted application experiences are redefining performance, sustainability, and the haircare business case, from scalp to fibre.
Haircare has moved far beyond “wash, rinse, repeat.” This session explores how modern haircare innovation is being reshaped by scalp and hair biology, with a growing focus on active ingredients, barrier health, and the follicle environment. Learn how skincare actives, new treatment formats, and targeted application experiences are redefining performance, sustainability, and the haircare business case, from scalp to fibre.
K-Beauty 2.0: Beyond the Wave. How Korea’s Beauty Innovations Are Rewriting the Global Category
Day 2 - Thursday, March 5th at 11:30am
K-Beauty has evolved from a trend into a powerful innovation ecosystem. This session examines how Korean beauty principles, barrier-first science, ingredient transparency, ritualized routines, and sensorial formats, are influencing global product development across skincare, hair, body, and color. Discover how brands can authentically translate K-Beauty cues into scalable innovation strategies and whether K-Beauty now represents an entirely new global category.
K-Beauty has evolved from a trend into a powerful innovation ecosystem. This session examines how Korean beauty principles, barrier-first science, ingredient transparency, ritualized routines, and sensorial formats, are influencing global product development across skincare, hair, body, and color. Discover how brands can authentically translate K-Beauty cues into scalable innovation strategies and whether K-Beauty now represents an entirely new global category.
Beauty 2028: The Future of Make-Up and Skin Care
Day 2 - Thursday, March 5th at 1:30pm
Join BEAUTYSTREAMS, for a forward-looking view of where beauty is headed. From pre-emptive healthy aging and sensitive-skin solutions to inclusive beauty and realistic claims, this session unpacks how brands are responding to increasingly informed consumers. Explore the role of technology, AI-driven diagnostics, sustainability expectations, and empathy-driven innovation impacting make-up and skin care through 2028.
Join BEAUTYSTREAMS, for a forward-looking view of where beauty is headed. From pre-emptive healthy aging and sensitive-skin solutions to inclusive beauty and realistic claims, this session unpacks how brands are responding to increasingly informed consumers. Explore the role of technology, AI-driven diagnostics, sustainability expectations, and empathy-driven innovation impacting make-up and skin care through 2028.
Secure your badge, plan your visit, and start the year informed and inspired, MakeUp in LosAngeles 2026 is where beauty comes to life!