Beauty Tank 2026 Applications Are Now Open!

Are you an emerging beauty entrepreneur with a vision ready to shine? For the 4th time at MakeUp in LosAngeles, we’re excited to present The Beauty Tank—the competition dedicated to discovering the next generation of beauty innovators. This year, it all happens live in The Beauty Talk Corner at the show!

Some of our past finalists and winners have gone on to be featured in Credo Beauty, Beauty Independent, Trend Hunter, and more—proof that The Beauty Tank is a launchpad for the next big names in beauty.

APPLICATION DEADLINE: FEBRUARY 6TH, 2026

🌟 How It Works
The Beauty Tank is open worldwide to beauty entrepreneurs with concepts or pre-launch ideas in:

Skincare
Makeup
Miscellaneous categories (haircare, bodycare, accessories)

(Please note: Brands on the market for over 12 months are not eligible.)

From all submissions, 15 finalists will be chosen (5 per category) to pitch live on stage in front of: brand owners, partners, media, investors, manufacturers, and influencers.

Each finalist receives 5 minutes to pitch + 3 minutes Q&A, with scoring based on:

Brand Story & Creativity
Brand Concept
Target Consumer
Product Roadmap, Ingredients & Certifications
Packaging & Sustainability Strategy

Winners will be crowned in each category!

Ready to take the stage?

Learn more about the competition HERE.

Beauty Tank 2026 Applications Are Now Open!

2025 February, 12 & 13