Kantar took the stage at MakeUp in LA 2025, leading an inspiring workshop focused on a generation that fascinates as much as it challenges – Generation Z. Engagement, creativity, conviction, and high expectations: how the values and aspirations of today’s 12–27-year-olds are reshaping the beauty market and driving its future.
As wellness and beauty become increasingly intertwined, it’s clear that the focus is shifting beyond just what we can see. It’s evolving into something deeper, a way for consumers to reconnect with their bodies, their emotions, and their senses. They now want beauty products that make them look good, but most importantly feel good.
Imagine packaging that doesn’t just protect products but also tells a story – one that unfolds through touch, scent, sound, and memory. As the beauty industry faces mounting pressure to reduce waste from the 120 billion units of packaging it produces annually, sensory design offers a path forward. It’s a new paradigm where eco-consciousness and immersive consumer experiences converge.
The global beauty industry is undergoing a significant transformation, with fragrance and hair care taking center stage as leading growth segments. Consumers today are looking for products that reflect their individuality and offer convenience, creating fertile ground for brands to explore fresh innovations.
As fast-paced lifestyles, digital overload, and cultural pressures converge, consumers across Asia are losing precious hours of rest. In response, the wellness and sleep economy are surging, and beauty brands are perfectly positioned to lead the charge.
According to Spate’s latest report, zooming into the makeup category, and as face makeup evolves, formulation transparency, application techniques, and product versatility are emerging as critical focus areas.
In Cosmetics Inspiration & Creation’s 2025 Key Predictions white book, The Age of Resonance, the Paris-based agency decodes the shift toward Adaptive Futures, examining how the confluence of technology, science and beauty is reshaping the industry - from sourcing to selling.
Spate’s latest skincare report leverages insights from the Pop Index to examine how trends unfold across these two major platforms. It highlights the convergence of trends over time and determines which platform drives the conversation.
Considering eco-design as a priority and favouring natural or recycled ingredients, MakeUp in Los Angeles exhibitors are in line with the American beauty market...
Modern goth goes glam, as an updated take on darker makeup moods combines the aesthetic of an emo haute couture catwalk, as punk and grunge inspired styles boom...
Makeup in LosAngeles has skyrocketed, with other 5000 visitors, we broke records for the first time ever! MakeUp in LosAngeles, US World #1 B2B Beauty Event was a breathtaking experience that left its attendees in complete awe! From the …
Clean Beauty has established itself as a new benchmark for the beauty industry, and today’s environmental challenges are driving a new commitment from companies in the sector. This trend …
We would like to thank YOU, for personally making the 8th edition of MakeUp in LosAngeles a huge success! Not only did …
