IT Awards Contest




- Accessories
- Formulation & Ingredients
- Full-Service
- Packaging
Finalists of the 2025 IT Awards
11 international experts, members of the jury, met in December to test these nominated products and give an IT Award to the most innovative and trendsetting accessory, formula, full service and packaging product in each category. In addition to our original jury members, we have also added Ewelina Aiossa as a recurring member!
The winners of the IT Awards, which will be announced at the show’s Awards Ceremony on February 12th, 2025 at 9:30am in the Beauty Agora.
Winners of the 2025 MakeUp in LosAngeles IT Awards
Discover the 2025 Accessory Finalists
Discover the 2025 Formulation/Ingredient Finalists
Discover the 2025 Full Service Finalists
Discover the 2025 Packaging Finalists

Thierry de Baschmakoff
Designer and Creative Director at La French Company, collaborating for 35 years with top luxury brands in the perfume and cosmetics industry.
Julia Challes
True innovator and strategic thinker with +15 years' experience in the Beauty Industry across global corporations SMEs and start-ups.

Aimara Coupet
MakeUp Expert, Melanted Skin Specialist, Founder BE+RADIANCE Healthy Skin Makeup

Leila Rochet
Leïla is the CEO of Cosmetics Inspiration & Creation, a Paris-based beauty consultancy. She collaborates with top brands and speaks at global industry events.

Aurélie Banco
Founder of CO-LAB-ORA, a collaborative and ethical cosmetic laboratory.

Charles-Emmanuel Gounot
Expert in B2B international trade in the beauty sector.

Charlotte Marion
Beauty product and innovation specialist (Yves Rocher, Dior, Chanel) and project management.

Daniel Saclier
Expert in product development and packaging sourcing (L’Oréal, Guerlain, LVMH).

David Souza
Packaging Development Consultant – USA

Dany Sanz
Brand creator, Make Up for Ever, consultant in product development and formulation.

Mirela Mitan
PhD, MBA – USA

Florence Bernardin
Founder of Asia Cosme Lab, specialized in the analysis and deciphering of the Asian market trends.

Jean-Louis Mathiez
Expert in packaging, founder of the agency Cinqpats.

Louisa Oliva
Founder of LO Consulting specialized in the design of make-up and skin care product formulations.

Philippe Bonneyrat
Packaging and Plastics Engineer, founder of Lion Vert Création agency.