The New Beauty Playbook: Redefining Digital Strategy for Beauty Brands in 2026
Workshop
2026-03-05 | 09:30 AM - 10:15 AM
In this talk, Northern Edge will reveal how data-driven digital strategies are helping beauty brands scale faster, smarter, and more profitably. Through real-world case studies, we’ll show how we generated 4X in revenue for a beauty brand, and what tactics made it possible.
You’ll learn:
• What’s working right now in beauty advertising
• How to build high-converting digital funnels
• The creative strategies that stop the scroll and convert
• How to scale paid media without sacrificing profitability
• How to leverage AI for your beauty brand in 2026
If you’re ready to unlock predictable, scalable growth, this session will give you the roadmap.
You’ll learn:
• What’s working right now in beauty advertising
• How to build high-converting digital funnels
• The creative strategies that stop the scroll and convert
• How to scale paid media without sacrificing profitability
• How to leverage AI for your beauty brand in 2026
If you’re ready to unlock predictable, scalable growth, this session will give you the roadmap.
Speakers
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![Melissa Nelson]()
Melissa Nelson
Northern EdgeCo-Founder and Director of Client Success -
![Nick Ewing]()
Nick Ewing
Northern EdgeCo-Founder and Director of Business Strategy
