Design Boom or Bust by Designalytics
Conference
2026-03-04 | 03:30 PM - 04:15 PM
Test your package design prowess and get some tips on creating a great design!
Think you know what makes for good package design? Then get ready to play “Redesign Boom or Bust.”
This high-energy session is packed with insightful takeaways on maximizing your package design’s effectiveness. “Redesign Boom or Bust” is an interactive game where you’ll guess whether real-world redesigns fueled sales lifts…or flopped. Plus, you’ll discover:
● Key factors in design effectiveness, including a metric that is more than 90% predictive of sales outcomes
● How early testing on design concepts helps reduce business risk and increase confidence in your ultimate design
● The value of arming creatives with quantitative and qualitative feedback from consumers as they develop design concepts
Hosted by Steve Lamoureux, founder and CEO of Designalytics, this session is a great blend of education, fun, and friendly competition. Expect valuable insights, fresh inspiration, and maybe even a prize.
Think you know what makes for good package design? Then get ready to play “Redesign Boom or Bust.”
This high-energy session is packed with insightful takeaways on maximizing your package design’s effectiveness. “Redesign Boom or Bust” is an interactive game where you’ll guess whether real-world redesigns fueled sales lifts…or flopped. Plus, you’ll discover:
● Key factors in design effectiveness, including a metric that is more than 90% predictive of sales outcomes
● How early testing on design concepts helps reduce business risk and increase confidence in your ultimate design
● The value of arming creatives with quantitative and qualitative feedback from consumers as they develop design concepts
Hosted by Steve Lamoureux, founder and CEO of Designalytics, this session is a great blend of education, fun, and friendly competition. Expect valuable insights, fresh inspiration, and maybe even a prize.
Speakers
-
Steve Lamoureux
DESIGNALYTICSCEO & Founder