Building the Future of Clean Color: Innovation, Clinical Validation, & Speed-to-Market Success
Workshop
2026-03-04 | 03:30 PM - 04:00 PM
As consumer expectations for clean beauty rapidly evolve, brands are being challenged to deliver more than ingredient transparency: they must prove efficacy, prioritize skin health, and move quickly without sacrificing integrity. In this workshop, Alanna Tran, cosmetic chemist and founder of BiotechBeauty, shares a behind-the-scenes look at building a next-generation clean color brand from the lab bench to nationwide retail.
Drawing from her experience developing biotech-driven, microbiome-supportive makeup formulas and scaling BiotechBeauty into a nationwide Credo rollout within five months of launch, then into Ulta Beauty’s 2025 MUSE Accelerator, Alanna will explore how clinical validation, thoughtful innovation, and strategic decision-making can accelerate speed-to-market while future-proofing brand credibility. Attendees will gain practical insights into modern formulation strategy, navigating today’s retail landscape, and redefining what “clean color” means in a results-driven era.
Drawing from her experience developing biotech-driven, microbiome-supportive makeup formulas and scaling BiotechBeauty into a nationwide Credo rollout within five months of launch, then into Ulta Beauty’s 2025 MUSE Accelerator, Alanna will explore how clinical validation, thoughtful innovation, and strategic decision-making can accelerate speed-to-market while future-proofing brand credibility. Attendees will gain practical insights into modern formulation strategy, navigating today’s retail landscape, and redefining what “clean color” means in a results-driven era.
Speakers
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![Alanna Tran]()
Alanna Tran
BiotechBeautyFounder & Chief Scientist
