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Beauty Talk by Cosmetics IC #1 - The Optimization Era: How Beauty is Evolving Towards Next Level of Efficiency

WorkshopTrends Agency

2026-03-04 | 01:30 PM - 02:15 PM

As beauty moves toward 2030, the industry is being fundamentally rewired by science, technology, and shifting consumer priorities. In this forward-looking session, Leïla Rochet will open with the agency’s vision of Superhuman Future - The Optimization Era, exploring how consumer expectations are being elevated by longevity science, sports research, and advanced technologies. The discussion will continue with a panel conversation examining how precision, proof, and performance are becoming the new benchmarks of innovation - and what this shift means for product development, brand positioning, and consumer engagement.

Speakers