Beauty 2028: The Future of Make-Up and Skin Care

Conference

2026-03-05 | 01:30 PM - 02:15 PM

As the pace of change accelerates, so do consumers’ expectations of beauty. Join Eleonora Mazzilli, Trend Localization and Business Development Director, North America at BEAUTYSTREAMS, as she explores the forces shaping the next era of make-up and skin care. From pre-emptive healthy aging strategies and sensitive-skin solutions to inclusive beauty for all ages, discover how brands are responding to an increasingly complex consumer landscape. The session will also examine the growing demand for realistic claims, credible sustainability, and the impact of technology - from AI-informed diagnostics to advanced at-home treatments. Gain a forward-looking yet realistic perspective on how the beauty industry will balance innovation, transparency, and empathy by 2028.

Speakers

Eleonora Mazzilli
BeautystreamsTrend Localization & Business Development Director, North America