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K-Beauty 2.0: Beyond the Wave. How Korea’s Beauty Innovations Are Rewriting the Global Category

Conference

2026-03-05 | 11:30 AM - 12:15 PM

What began as a trend has matured into a category-defining ecosystem. This session explores how “K‑Beauty 2.0” is not simply the next wave of Korean skincare, but a structural shift in how beauty brands conceive products, formats and market-entry strategies. We’ll examine the export of Korean beauty brands into global markets, the rise of K-inspired formulations across hair, body and color categories. How hallmark traits of K-Beauty, from ritualized layering, barrier-first approaches, ingredient transparency, vibrant textures are being adapted, hybridised and scaled. Gain clarity on how to lean into this white space: what truly differentiates K-Beauty’s science-led heritage; how to translate Korean-derived cues (from packaging to ingredient story to consumer journey) into innovation pipelines; and whether K-Beauty is best viewed as a trend, a region-centric movement or a new category in its own right. A dialogue for R&D, packaging formulation, sourcing, innovation and strategy professionals ready to future-proof their roadmap.

Speakers