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Tuesday, December 10, 2024

Ocean Beauty at MakeUp in LosAngeles 2025!

Ingredients/FormulationPackaging
Ocean Beauty at MakeUp in LosAngeles 2025!
In its 2025 editions, the MakeUp in Shows will promote the preservation of resources from the ocean, as well as its infinite source of innovation thanks to its ocean biodiversity while ensuring its regeneration. Our industry is filled with innovations that aim to preserve the environment, and we want to showcase those that provide a safe future for our oceans.

The concept of "Ocean Beauty," also referred to as "Blue Beauty," focuses on sustainability, particularly the preservation of marine ecosystems. Unlike the broader "Green Beauty" movement, which emphasizes general environmental responsibility, Blue Beauty specifically addresses how beauty products and their production impact the oceans.

It is a rising trend in the skincare and cosmetics industry. It focuses on sustainability, particularly the preservation of marine ecosystems. Unlike the broader "Green Beauty" movement, which emphasizes general environmental responsibility, Blue Beauty specifically addresses how beauty products and their production impact the oceans.

Key elements driving this trend include the use of marine-derived ingredients such as seaweed, microalgae, and other ocean botanicals. These ingredients are valued for their natural bioactive properties, including antioxidants, anti-inflammatory agents, and vitamins, which benefit skin health. For instance, microalgae like spirulina and other types offer benefits such as anti-aging, UV protection, and skin hydration. As biotechnology advances, these ingredients can now be cultivated sustainably in bioreactors, reducing the need to harvest directly from the ocean, thus protecting marine ecosystems.​

The Blue Beauty trend also emphasizes eco-friendly packaging solutions, with a push towards recyclable, reusable, and even biodegradable options to minimize plastic waste. This is crucial given the significant pollution problem affecting marine environments, where millions of tons of plastic end up in the oceans each year. Brands are incorporating upcycled materials, such as recycled ocean plastics, to create packaging, addressing consumer demand for responsible products​.

As consumer awareness grows, the appeal of authentic, sustainably sourced, and scientifically backed products increases. Companies are not just focusing on the efficacy of marine ingredients but also on their stories, ensuring transparency about sourcing and production practices to build trust with environmentally conscious consumers​.

Overall, Ocean Beauty reflects a holistic approach that combines marine-inspired product innovation with sustainable practices, from ingredient sourcing to packaging, contributing to the broader movement of clean and ethical beauty.

IT Awards - Ocean Beauty - special edition 2025
To celebrate innovations focusing on Ocean Beauty, the MakeUp in shows will dedicate a special IT Award in its 2025 editions with a dedicated jury.
We would like to highlight MakeUp in LosAngeles 2025 exhibitors who are helping to improve the environmental impact of beauty products on the oceans by:

Formulation:
Key elements driving this trend include the use of marine-derived ingredients such as seaweed, microalgae, and other ocean botanicals. These ingredients are valued for their natural bioactive properties, including antioxidants, anti-inflammatory agents, and vitamins, which benefit skin health. For instance, microalgae like spirulina and other types offer anti-ageing, UV protection, and skin hydration benefits. The jury will assess the use of Ocean raw materials, or ingredients from harvested seaweed, micro-organisms, and bio-farmed ingredients. This category all highhlkights the ingredients from biotech to prevent Marine resource depletion.

Packaging:
The Ocean Beauty trend also emphasizes eco-friendly packaging solutions, pushing towards recyclable, reusable, and even biodegradable options to minimize plastic waste.

Incorporating upcycled materials, such as recycled ocean plastics or recycled marine waste (fishing nets, etc), to create packaging, addressing consumer demand for responsible products​. This category also highlights packaging materials made from marine ingredients such as algea, micro-organisms and more.

The Ocean Beauty IT Award will be awarded to the ingredient, formula, finished product, accessory or packaging that contributes most to the sourcing from, preservation and care of the oceans.

IT Awards Awards Ceremony
Wednesday, February 12th @ 9:30am in the Beauty Agora

From Sea to Skin: Ocean-Sourced Ingredients and Sustainable Packaging Solutions
Wednesday, February 12th @ 2:30pm in the Conference Area
Eva Lagarde - Founder, Re-Sources
Jaelynn Burkamper - Creative Manager of Marketing & Innovation, IBG - Roberts Beauty


Ocean Beauty Jury Members

Chloe Dubois - Co-Founder, Executive Director - Ocean Legacy Foundation

Ms. Dubois has dedicated nearly 20 years to the non-profit and socio-environmental sectors, working across Canada and internationally in climate science, ecological conservation, and community engagement. As the founder of Ocean Legacy in 2013, she has led large-scale plastic pollution cleanup, research, education, and recycling initiatives in eight countries, mobilizing hundreds of thousands of people.

A former candidate for the UN Environmental Program, Ms. Dubois has contributed to global policy efforts, including the Intergovernmental Negotiating Committee on plastic pollution. Holding a master’s degree in International Studies from Simon Fraser University, she also holds certification in Strategic Environmental Assessment.

She now leads one of Canada’s largest marine plastic recycling facilities, developed to process materials from ocean and shoreline cleanups. Her team’s EPIC strategy—focusing on Education, Policy, Infrastructure, and Cleanup—offers a comprehensive model for mitigating plastic waste. Committed to reconciliation and sustainable solutions, Ms. Dubois collaborates with Indigenous communities, governments, industry, and civil society to drive meaningful environmental change.

The Ocean Legacy Foundation
Ocean Legacy Foundation (OLF) develops and implements worldwide plastic pollution response programs, with the goal to end plastic pollution.
OLF uses an integrated approach called EPIC which combines Education, Policy, Infrastructure Development, and Cleanup to create technologies, education, and skills training to convert plastic pollution into economic value while collaboratively building tailored tools with local communities to prevent and clean plastic pollution.

Christina Ross - Director of Science & Policy - Credo Beauty

As the Director of Science and Policy at Credo Beauty, Christina is responsible for assessing brands, products, and ingredients for human health and environmental safety. Credo, the largest clean beauty retailer, has the highest standards in the industry with uncompromising commitment to transparency. Christina has authored their testing policies and oversees the Credo Clean StandardÔ and Fragrance Transparency Policy.

A strategic thinker, Christina is a scientist and product steward focused on improving consumer product safety through the application of science-based approaches to an underregulated industry. For over 10 years, she has worked with some of the largest multi-national and independent personal care companies to assist them in bringing safer products to the market. She is active in the advocacy and public outreach space to advance the science and policies for consumer products.

About Credo Beauty
Credo is a company built around care and curiosity. We offer clean beauty, vetted to the highest standard. Our mission is to change the way people think about what goes into products, onto your skin, and ends up in the environment. The world doesn't need another kinda-checking-the-clean-box beauty retailer or product line. The industry needs a reliable voice to ask the questions that lead to more informed choices.

Eva Lagarde - Founder & CEO - re/sources

Eva has 20 years’ international experience in the Beauty Industry, in innovation and product development, and on the events and media side. Thanks to the re/sources intelligence platform dedicated to beauty and sustainability, Eva is now helping beauty brands develop better products with sustainability at the core.

Forward thinker Eva always scouts the latest trends and innovations from brands and suppliers, hosting regular events to support beauty professionals in making informed decisions and building stronger brand portfolios and better “sustainable” marketing claims.

About re/sources
re/sources is a news and intelligence platform about sustainability & beauty that helps beauty brands master sustainability, so they can find CLARITY, make informed decisions, keep the costs at bay, build stronger brand portfolio, and make better marketing claims.

We build our content and services thanks to a tight  network of experts in design, packaging engineering, materials, ingredients & biology, formulation & chemistry, regulations, marketing strategy and marketing claims dedicated most exclusively to the beauty industry.

We also offer tailored workshops or consulting services.

2025 February, 12 & 13

LA Convention Center