Welcome to MakeUp in LosAngeles 2025!
To ensure that this first show of the year is a promising springboard, we're offering you the opportunity to highlight your products by entering the free of charge MakeUp in LosAngeles 2025 Innovation & Trends Awards competition!
IT AWARDS 2025
Register online before November 20th and win a chance to be a winner or runner-up in one of the 4 categories: Ingredients/Formulation, Packaging, Complete Product (new wording replacing Full Service) and Accessories:
- Benefit from the recognition of international experts
- Label your innovations
- Recognize the work of your teams
- Promote your creative daring
- Strengthen your position on the market
- Raise interest in your innovations among your priority audiences
Registration in the Formulation and Complete Product categories includes the submission of 2 samples as specified in the online form.
IT award - Ocean Beauty - special edition 2025
In its 2025 editions, MakeUp in Shows will promote the preservation of the ocean's resources, as well as its infinite source of innovation thanks to its oceanic biodiversity, while ensuring its regeneration.
In addition to an IT AWARDS per innovation category, we are creating an Ocean beauty IT Award that will reward the innovation that contributes the most to improving the environmental impact of beauty products on the oceans by :
- Using ingredients of marine origin such as algae, microalgae and other ocean plants...
- Incorporating materials from recycled marine waste (fishing nets, etc.) to create packaging, in response to consumer demand for responsible products.
So don't forget to mention the ocean resources you use on the registration form! If you have already registered, please mention that your product uses resources from the ocean.
After the deadline for submissions has passed, the members of the jury will individually assess the products in each of the 4 categories according to their area of expertise, awarding a score out of 20. The products with the highest scores in each category will be shortlisted.
We will personally inform you of the results.
All finalists will then be reviewed by the experts who will award the most innovative product in each category with an IT AWARDS and an Ocean beauty IT AWARD.
See you soon !